People turn to Bayleys for solutions in tough times.

Monday 3 May 2010, 4:32PM
By Barry McKean


You only have one chance at getting it right & quality marketing really does net results

We’re hearing that many people are now starting to find it’s taking longer to sell their property in the current housing market.

In recent times we at Bayleys Palmerston North have had an influx of people turning to us for solutions when their property has been on the market for a long time and hasn’t sold.

Effective marketing is more than big glossy adverts. Its about applying a proven strategy that is focused around proactive marketing, extracting the very best your house has to offer and showcasing that message to the ideal target audience.

Its about knowing all the features and benefits of your property . Its about identifying an ideal target market for each property we represent. Its about building trust & rapport with buyers & sellers. Most importantly its about communication and listening.

The first two weeks of a campaign is absolutely critical to the eventual outcome. This is when a home is fresh to the market and all the very best buyers are looking at it. After this inquiry can fall off rapidly. We work hard over this period and it seriously pays off for our sellers.