First Kiwi campaigns shortlisted at Cannes

Monday 20 June 2011, 11:37AM
By Fairfax Media


Colenso BBDO already has nine of its entries shortlisted for awards at the Cannes Lions - and the prestigious six-day conference has only just opened.

The nominations came in as juries for the 13 awards categories kicked into high gear trying to narrow down the nearly-30,000 global entries hoping to score a prized Lion award - the ultimate mark of creative advertising recognition.

The seaside town in the south of France is buzzing with excitement as advertiser and agency folk gather for a week of seminars, workshops, awards shows and parties.

Already renowned globally for its creative work, Colenso is responsible for all five Kiwi shortlisted entries in the Direct category and has three more in the Promo & Activation advertising category, alongside one each from Ogilvy NZ and DDB Group NZ.

Colenso and DDB also still have an entry each in the running for the PR category.

But New Zealand's chances for an award in the Direct category now rest on Colenso's "Doggelganger" campaign for Mars' Pedigree pet food products, the "Impulse Saver" mobile app for Westpac, the "Go Girls Virginity Map" for Television New Zealand, Fisher & Paykel's "Lost Socks" campaign, and the "Beautify Your City" campaign for Auckland Council.

They can be viewed at

Doggelganger and Impluse Saver are also in the running for the Promo & Activation category, as are Ogilvy's All Good Bananas entry in the Best Temporary In-Store Display in a Promo Campaign section, and DDB's Share The Joy campaign, starring Bobby McFerrin, for Cadbury which is being considered for the Best Integrated section.

Colenso's Rear View Girls viral video, which turned out to be an ad for Levi jeans, is nominated in the Best Use of Social Media section of the PR Lions category.

DDB's "Bags to Billboards" campaign to leverage Cadbury's sponsorship of the Kiwi Commonwealth Games team will also battle it out with the 104 other shortlisted PR entries.

Overall New Zealand had 32 entries in Promo & Activation, 31 in Direct and 13 in PR.

The winners in these three categories will be announced at the first awards ceremony of the week at about 8am on Tuesday morning [NZ time].

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