ADVERTISING

News direct from Cannes Lions: Day Two

Tuesday 21 June 2011, 12:10PM
By Fairfax Media
332 views


For more visit www.stuff.co.nz/nzcannes

Colenso BBDO scores first NZ Lions

WILLIAM MACE
The first awards show at Cannes Lions Advertising Festival 2011 has provided two brief moments of glory for the New Zealand contingent.

In particular Colenso BBDO, which picked up a two Bronze Lions - one in the Direct category for its "Doggelganger" campaign for Mars' Pedigree pet products, and one in Promo & Activation for its Westpac "Impulse Saver".

Check out both campaigns on Colenso's website.

A campaign advertising a Romanian candy bar won the Grand Prix in both Direct and Promo & Activation - apparently tongue-in-cheek anti-Americanism is a unifying concept in eastern Europe.

http://www.youtube.com/watch?v=FV2dzkicdWo&feature=player_embedded

The Grand Prix for PR went to Clemenger BBDO Melbourne for its "Break Up" campaign for NAB.

Fairfax Media is the NZ Representative of the world’s largest advertising festival – Cannes Lions International Festival of Creativity 2011 - and has sent journalist William Mace to report exclusively for them from Cannes, France. For more information, visit www.stuff.co.nz/nzcannes

More Finalists in Cannes

WILLIAM MACE
Shortlists for the Media, Outdoor, Press and Radio Lions categories have just been announced.

READ MORE HERE: http://www.stuff.co.nz/business/industries/nz-cannes/cannes-news/5168793/More-Finalists-in-Cannes

Young Lions survive the Lions den, hungry for more


WILLIAM MACE

YOUNG LIONS PHOTO ATTACHED: Kiwi representatives in Cannes Jennie Ko [left] and Pip Perkins from DDB Group Auckland.
Twenty-four hours isn't long when you're tasked with helping to provide water for arid African villages.

But that's all the time Pip Perkins and Jennie Ko were given at the Cannes International Festival of Creativity earlier this week.

The pair of young advertising creatives from Auckland agency DDB Group were competing against 40 other national teams in the Young Lions Press ad competition at the festival - regarded as the ultimate global awards showcase in the industry.

READ MORE HERE: http://www.stuff.co.nz/business/industries/nz-cannes/cannes-news/5169295/Young-creatives-survive-the-Lions-den-hungry-for-more