News direct from Cannes Lions: Day Five

Friday 24 June 2011, 11:54AM
By Fairfax Media

Fairfax Media is the NZ Representative of the world’s largest advertising festival – Cannes Lions International Festival of Creativity 2011 - and has sent journalist William Mace to report exclusively for them from Cannes, France.
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Film Buffs Could Grab a Lion

New Zealand could yet snaffle some silverware at Cannes with four shortlisted entries in the Film Lions section announced today.
DDB Group and Colenso BBDO have two nominations each and are hoping to do better than last year's Kiwi Film tally of zero Lion awards.

Cannes jurors let hair down, and opinions out

LIVIN' IT UP: Kiwi creatives Simon Vicars [left] and Jose Alomajan get in some beach-time having finished their Cannes Lions jury duty for the week.
The Cannes waterfront may look like the ultimate place to relax but today was only the first chance Kiwi creatives Jose Alomajan and Simon Vicars have had to enjoy the sun and sand after a solid week of judging Lion award entries.

It hasn't been a fruitful week for New Zealand agencies - just three Bronze Lions for Colenso BBDO as opposed to 22 Lions at this same stage of the week last year.

The pair sat up from their deck chairs at Google's beachside "Creative Sandbox" exhibition to talk exclusively with BusinessDay about the jury experience and their thoughts on Kiwi advertising.


2011 Press, Design And Cyber Lions Winners Announced
USA Takes Three Cyber Grands Prix

Design Grand Prix Press Grand Prix Goes To China

The winners of the Press, Design and Cyber Lions categories have been announced and awarded at the third Awards Ceremony of the Cannes Lions Festival week which took place last night.

This year the Design Lions attracted 1,774 entries, the Cyber Lions received 2,835 submissions and entries totalled 5,415 in the Press Lions.

The Press Lions Jury chaired by Tony Granger, Global Chief Creative Officer of Y&R shortlisted 518 entries before awarding ten gold, 36 silver and 52 bronze lions. JWT Shanghai won China’s first ever Grand Prix in the Press category for their ad ‘Heaven and Hell’ for Samsonite.

After shortlisting 146 entries, the Design Grand Prix was awarded to Digital Kitchen Chicago, USA for ‘The Cosmopolitan Digital Experience’ created for The Cosmopolitan of Las Vegas. 31 gold, 27 silver and 27 bronze lions were also awarded. Presiding over the Jury was Luciano Deos, President of GAD’ Design in Brazil.

With Jury President Nick Law, Executive Vice President and Chief Creative Officer of R/GA heading up the Cyber Lions judging, the jury shortlisted 220 entries and awarded a total of 21 Gold, 15 Silver and 42 Bronze lions. Three Cyber Lions Grands Prix were presented; the first to Google Creative Lab New York, USA for their entry ‘The Wilderness Downtown’ for Google in the Websites, Integrated Campaigns, Banners and Other Rich Media and Craft Category; the second to R/GA New York, USA for ‘Pay with a Tweet’ for Innovative Thunder in the Viral Advertising Category; the third to Wieden + Kennedy Portland, USA for the Procter & Gamble Old Spice Body Wash ‘Response Campaign’ in the Other Interactive Digital Solutions category.

The prestigious Media Person of the Year award was presented to Eric Schmidt, Executive Chairman of Google during last night’s Awards Ceremony.

Also honoured were the winners of the Young Lions Print & Cyber Competitions. The team from Australia took the gold Print Medal, with Canada taking gold for their Cyber entry.

The winning work from these categories is now available to view online together with their credits at

Wednesday’s programme was packed with high-profile speakers including Actor Jesse Eisenberg; Piers Morgan of CNN’s Piers Morgan Tonight; Dr. Edward de Bono, Author, Innovator and Designer of Thinking Tools; Carolyn Everson, Vice-President, Global Marketing Solutions, Facebook and Google’s Eric Schmidt. Today’s programme sees Sir Ken Robinson, and Keith Weed, Chief Marketing and Communication Officer of Unilever take to the stage as well as Saatchi & Saatchi’s New Director’s Showcase which will once again take place and celebrate its 21st birthday at Cannes Lions.