News Direct from Cannes: Day Six

Saturday 25 June 2011, 1:04PM
By Fairfax Media

Fairfax Media is the NZ Representative of the world’s largest advertising festival – Cannes Lions International Festival of Creativity 2011 - and has sent journalist William Mace to report exclusively for them from Cannes, France.

Final five fight for Festival fame


The final awards show of the Cannes Lions has a sprinkling of likely Kiwi contenders, again from Colenso BBDO and DDB.

In the Film Craft category Auckland production house Flying Fish is nominated in the Production Design section for its "In With The New" clip for Colenso and Vodafone.

Thick As Thieves and DDB are shortlisted in the Editing section for the "60 Things in 60 Seconds" spot for My Sky, which can be seen here in director Leo Woodhead's portfolio.

Also in the running for an Editing award is DDB and Robber's Dog's "Milk Run" spot for Volkswagen.

Colenso's YouTube hit "Rear View Girls" viral campaign for Levi's Jeans [here's the Behind the Scenes video post] has reached the Titanium & Integrated category shortlist.


Who needs the Cannes Lions?


BIG BUSINESS: News Corporation's chief operating officer James Murdoch [left] debates the advertising environment with WPP's Sir Martin Sorrell [middle] and Dreamworks Animation chief executive Jeffrey Katzenberg on stage at Cannes.

Cannes is a wonderland - from the beachfront loungers to the off-shore super yachts and five-star hotels along Promenade de la Croisette, the place is humming with activity all day, every day.

It is the summer festival season - the Cannes Lions International Festival of Creativity comes hot on the heels of the Cannes Film Festival and the Formula One Grand Prix just up the coast at Monte Carlo.

But the French Riviera isn't just a micro-climate in meteorological terms; its status as a playground of the rich and famous inevitably means it has a degree of insulation to the economic weathering that plagues more industrialised regions.


Cannes Lions and Ketchum Announce Participants of Young Marketers Competition

24 June 2011

Following local competitions in 17 countries, 34 talented young marketers have been selected to participate in the second-annual Young Marketers Competition at the 58th Cannes Lions Festival of Creativity currently taking place in Cannes, France.

New Zealand is not participating.


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“ Cannes Lions and Ketchum Announce Participants of Young Marketers Competition” is released on behalf of 58th Cannes Lions International Festival of Creativity (19-25 June 2011, Cannes, France) by Fairfax Media.

Fairfax Media is the NZ Media Representative to the International Festival of Creativity, also known as Cannes Lions. It is the world's leading celebration of creativity in communications. As the most prestigious international annual advertising and communications awards, over 28,800 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy honouring the most creative film, print, outdoor, interactive, radio, design, sales promotion & activation, film craft and integrated advertising, as well as the best media, direct marketing, PR, titanium and creative effectiveness ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Over 9,000 delegates from 95 countries attend seven days of exhibitions, screenings, as well as 57 high-profile seminars, 20 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.

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