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SIA wins Roy Morgan Customer Satisfaction Award

Friday 4 May 2012, 5:16PM

By Botica Butler Raudon Partners

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Singapore Airlines has been named as International Airline of the Year by Roy Morgan Research.  The award recognises Singapore Airlines' commitment to customer satisfaction and its continued efforts in providing customers with industry leading in- and off-flight customer service.

“Throughout the world and over our 40 years of operation, we've made the customer experience our highest priority,” said James Lim, General Manager New Zealand for Singapore Airlines.  “Receiving this award shows us that we've consistently delivered the award-winning level of service that our customers demand.

“Our dedication can be seen in every aspect of our business.  Our young and modern fleet of aircraft, the KrisWorld in-flight entertainment system and our International Culinary Panel, that includes chefs like Georges Blanc of France, Matthew Moran of Australia and Sam Leong of Singapore, all demonstrate our ongoing commitment to our passengers,” added Lim.

Singapore Airlines continues to invest in providing customers with unsurpassed levels of comfort and convenience through its critically lauded and award-winning cabin products, worldwide SilverKris Lounges and Singapore Airlines staff.

About Singapore Airlines
When Singapore Airlines was formed in 1972, it operated a modest fleet of 10 aircraft to just 22 cities in 18 countries. With a commitment to fleet modernisation, product and service innovation and market leadership, the Airline quickly distinguished itself as a world-class carrier.

Today, Singapore Airlines operates a modern passenger fleet of 100 aircraft and its network, including Singapore Airlines Cargo and SilkAir destinations, covers a total of 106 destinations in 40 countries.

In October 2007, Singapore Airlines, a member of the Star Alliance, made aviation history again as the first to fly the world’s largest passenger aircraft, the Airbus A380.