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Judges Confirmed– A Call for Everything Marketing
Tuesday 8 May 2012, 1:20PM
By Marketing Association

An elite team of leading senior marketers and CEO’s have been secured to decide who will walk home victorious, ensuring their positioning amongst New Zealand’s marketing greats at the 2012 TVNZ-NZ Marketing Awards, a partnership between NZ Marketing magazine and the Marketing Association (MA).

This year’s Convenor of Judges Sue McCarty, Chief Executive at the Marketing Association expresses that “this is an exciting time at the Marketing Association, with eight new award categories being judged; we are expecting an even greater number of entries and marketing stories being told than previous years.”
This year’s judging panel will be looking for brand and marketing initiatives and/or projects that are clear examples of marketing leadership and success.

Judging for all thirteen Industry Awards, six Judges’ Choice Awards and four Individual Awards will take place over two rounds, with a number of Round One judges continuing through to Round Two.

Lending their expertise in the Round One judging to determine the finalists, include: Aisha Daji Punga (Frucor Beverages),  Anne Mellor (Heinz Watties), Bruce Waldin (Waldin Marketing), Clare Morgan (DB Breweries), Dean Cook (Farmers Trading Company), Marnie Brannigan, Michael Friedberg (IBM New Zealand), Natalie Innes (Goodman Fielder), Natasha Urlich (Framecad Solutions), Scott Wright ( Frucor Beverages), Val Faulkener (Farmers Trading Company), Nicholas Runnalls (Deloitte), Kate Tattersfield (Pumpkin Patch), Danny Phillips (Lion), Desiree Keown (Cavalier Bremworth), Emma Matthews (Southern Cross Health Society), Kellie Nathan (Yellow Pages Group), Hamish Mitchell (New Zealand Post), Alison Wheatley (Royal NZ Foundation of the Blind), Emma McLean (RAPP Tribal NZ), Dominic Quin (Fonterra Co-operative Group), Lynne Banks (Bell Tea & Coffee Company)

We also have, a fabulous line-up of high-profile experts to judge our finalists in the Round Two judging.; Mike Larmer (Mercury Energy), Tracey Bridges (Senate Communication Counsel), Graeme Meyer (Honda New Zealand), Bryan Crawford (DraftFCB), Carl Bergstrom (Frucor Beverages), Craig Herbison (BNZ), Des Brennan (New Zealand Trade & Enterprises), Jason Paris (Telecom), Brendan Downey-Parish (Cerebos Greggs Ltd), Geoff Matthews (Mt Cook Alphine Salmon) Chris Caiger (Traffic NZ), Steve Bayliss (Foodstuffs), Jillian Laing (Fonterra Co-operative Group), Wendy Rayner (New Zealand Lotteries Commission ), Todd McLeay (APN NZ), Roger MacDonnell, Patrick Murray (EECA), Vaughan Schwass (Les Mills International), Jacqui Bridges (MetService)

The complete list of the 2012 TVNZ-NZ Marketing Awards judging panel is available at the Awards website:

Convenor of Judges
Sue McCarty, Chief Executive, Marketing Association

Round One Judges
Aisha Daji Punga , Commercial Development Director, Frucor Beverages
Anne Mellor , Group Marketing Manager , Heinz Watties
Bruce Waldin, Director, Waldin Marketing
Clare Morgan , General Manager – Marketing DB Breweries
Dean Cook, Head of Marketing, Farmers Trading Company
Marnie Brannigan
Michael Friedberg, Head of Marketing Communications,  IBM New Zealand
Natalie Innes, Marketing Director, Goodman Fielder
Natasha Urlich, Global Marketing Manager, Framecad Solutions
Scott Wright , Marketing Director, Frucor Beverages
Val Faulkener, Marketing Manager, Farmers Trading Company
Nicholas Runnalls, Manager, Deloitte
Kate Tattersfield , General Manager – Marketing, Pumpkin Patch
Danny Phillips, Beer Marketing & Sponsorship Director, Lion
Desiree Keown, Marketing Manager, Cavalier Bremworth
Emma Matthews, Marketing and Brand Manager, Southern Cross Health Society
Kellie Nathan, Head of Business Transformation, Yellow Pages Group
Hamish Mitchell, Head of Marketing & Insight , New Zealand Post
Alison Wheatley, Executive Director Marketing & Fundraising, Royal NZ Foundation of the Blind
Emma McLean, Head of CRM Planning, RAPP Tribal NZ
Dominic Quin, General Manager – Marketing and Innovation
Lynne Banks, Sales Director – NZ and International, Bell Te & Coffee Company

Round Two Judges
Mike Larmer, Head of Marketing Service and Sales, Mercury Energy
Tracey Bridges, Partner, Senate Communication Counsel
Graeme Meyer, Head of Marketing, Honda New Zealand
Bryan Crawford, CEO, DraftFCB
Carl Bergstrom , Managing Director – Frucor Globally, Frucor Beverages
Craig Herbison, Chief Marketing Officer, BNZ
Des Brennan, Director Marketing. New Zealand Trade & Enterprises
Jason Paris, Chief Marketing Officer, Telecom
Brendan Downey-Parish, General Manager Sales & Marketing, Cerebos Greggs Ltd
Geoff Matthews, CEO, Mt Cook Alphine Salmon
Chris Caiger, Director, Traffic NZ
Steve Bayliss, General Manager, Foodstuffs
Jillian Laing , General Manager – Marketing, Fonterra Co-operative Group
Wendy Rayner, Head of Marketing, New Zealand Lotteries Commission
Patrick Murray, Manager – Marketing and Communications, EECA
Roger MacDonnell
Vaughan Schwass, Marketing Director, Les Mills International
Jackie Bridges, General Manager Communications, MetService
Todd McLeay, CEO, APN NZ

The awards evening will be held on Thursday 30 August 2012 at The Langham. More information will be announced shortly on the Awards website:


About the Awards

In 2012 the TVNZ NZ Marketing Awards enters its 21st year of celebrating innovation and creativity in marketing. As the breadth of marketing discipline increases and elements like data, design and digital become more important, the awards aim to enable a wider range of businesses to enter and showcase their work within the context of their industry. They also represent a shift towards recognising marketers who have helped move the industry forward in new ways.

Eight new awards have been introduced for 2012, giving aspiring marketers the opportunity to showcase specific examples within their respective industries (as well as more chances to emerge victorious). So there are now 24 awards in all.  With new categories to suit every type of marketing challenge out there, this year presents a ‘coming-of-age’ for the awards, with more opportunities than ever before for entrants to have their work recognised. INDEX