Christmas shopping for the Great Kiwi Outdoors starts early
Friday 2 November 2012, 2:26PM
By PriceMe
549 views
PriceMe has just released its latest figures for summer home and garden products that are being searched online in the run-up to Christmas, with some reassuring news for retailers.
It wouldn't be summer without firing up the BBQ with a few friends on the back patio or lawn, and it seems lots of shoppers are planning this Kiwi social ritual already with searches on PriceMe for BBQ's increasing 300% since July/August. The most searched-for BBQ brands are GoldAir, Masport and Buffalo. Countdown also plan on releasing a line of BBQ's in time for summer that will compete very favourably on price with other brands currently available.
If you've got your friends coming over for a BBQ, you'll need to have the lawn looking its best. You're not the only thinking this, as lawn mower-related searches on PriceMe increased 100% since July/August, with brands such as LawnMaster and Cobra being the most searched.
Other popular garden-related products that have seen a big jump in interest recently are garden shredders (up 35%) and outdoor furniture (up by 40%). These may not make ideal Christmas pressies for an active husband, but power tools (up by 10%) may put a smile on his dial over summer!
Methodology
Search activity in the last two weeks on PriceMe was compared to the period July/August 2012, using Google Analytics as a measuring tool.
About PriceMe
PriceMe is New Zealand's leading comparison shopping site, with over half a million visits per month. Users carry out their pre-purchase research on prices, product reviews and retailer ratings. With over 350 NZ retailers featured, shoppers can arm themselves with all the info they need to purchase products with a high degree of confidence that they are getting the best product at the best price from the best retailer.
www.priceme.co.nz