Winter Games NZ has won the award for Best Commercial Partnership at this year’s Sport New Zealand Awards for its partnership with Tourism New Zealand for 100% Pure New Zealand Winter Games 2011.
Winter Games NZ knew Tourism New Zealand didn’t partner with domestic events, but a strategic partnership with the tourism body was critical to amplifying its profile as a premier international winter sports event. By presenting a compelling vision for the event’s future the Games were able to secure Tourism New Zealand in a ground breaking naming rights partnership. Integrating the 100% Pure New Zealand brand through all aspects of the marketing mix, and delivering an aligned marketing campaign the partners attracted 1,400 competitors and management from 36 countries and more than 1,500 international visitors. The partnership brought the 100% Pure New Zealand brand image to the fore, and firmly established New Zealand and the 100% Pure New Zealand Winter Games on the international winter sports scene.
Winter Games NZ CEO, Arthur Klap said while it was extremely rewarding for the event to get such recognition, the award would also benefit the event moving forward.
“Once again the Winter Games team is showing that it is a leader in sport and in events. This award is a reflection of the professionalism, innovation and hard work that my team put in to delivering a world-class event for the country. The award is not only a great recognition but will help us in further growing event in to one of the world’s major snow sports events in 2013.”
Winter Games NZ returns to New Zealand in August 2013, acting as a launch pad to the 2014 Winter Olympics and featuring six World Cups with the best of the world’s elite winter sports athletes. For further information, visit www.wintergamesnz.com.