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How The Design Process Works At Fargo Design

Monday 13 March 2017, 4:01PM

By Beckie Wright

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At Fargo Design their main objective is improving your bottom line results, as  strong, concept-driven design goes a long way to increase your visibility in the market, and helps communicate your values to existing and potential clients. Since they kicked off their business in 2014, it has become obvious to them that there was room for streamlining the design agency for their clients, so that is exactly what they have done.

The two most important words at Fargo Design are communication and process.

Both of these are key to a successful design project, no matter what the discipline, so the first thing they do is they have a chat with you, getting together to discuss your business and goals, and together you go through the brief and formulate an action plan.

Next the Fargo Design team get stuck into learning more about your industry, and the companies you are competing against, and then they crack out the pencils and sketch out their ideas. They then narrow them down to usually three draft concepts, sometimes more, sometimes less. Following this is what they call ‘The Show’. They present each of their concepts to you, with their thinking behind each as to why they would be successful, and finally, they take your feedback and revise your chosen concept until you are completely happy to sign it off.  They then hit the ignition and unleash you on the world.

At Fargo Design they know that brand identity is the very ‘face’ of your business, so they are driven by producing solutions that work in your market place. To find out more about Fargo Designs and their design work, please visit the website at http://www.fargodesign.co.nz .