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Webstruxure Can Help You Navigate The Shifting Sands Of Google Analytics

Thursday 21 December 2017, 7:05PM

By Beckie Wright

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You can’t escape Google – it’s everywhere.  So when it comes to web design, web development and website analytics, Webstruxure try to learn from Google instead. In Webstruxure’s experience, many clients are unfamiliar with how complex and powerful Google Analytics has grown. They still think of it as an easily configured tool that just gives them a one-page monthly report showing how many people have visited their site in the past month. At their Wellington office, Webstruxure still gets requests from new clients asking them to set up such reports for them.

Certainly, they can set up a basic monthly Google Analytics report for you, but the scope of reporting available is now so extensive that they often recommend that clients set up – or ask them to set up for them – customised reports that meet their particular information needs.

When you have a project to redesign or redevelop your site, these reports are especially helpful to establish a baseline and inform the development of the information architecture and content strategy for the new site. Google can teach you a lot about web design, provided you ask it the right questions. And, if your business strategy depends on getting lots of visits to pages that actually aren’t being visited very often, then you need to either rethink your strategy or take steps to ensure those pages get more visits – which may include using Google Adwords to drive visits to those pages, or reorganising the information architecture (structure) of the site to make those pages more prominent.

Users go to your site to find things out and/or get things done, and your site’s job is to help them find that information or complete that task as quickly, efficiently and painlessly as possible. And if you manage that to your users’ satisfaction, you stand a good chance of converting users into clients, and clients into repeat clients.

For more information on web development, website design and user experience design please go to https://webstruxure.co.nz .