Beefeater triumphs with double trophy win in top spirits competitions

Beefeater Gin has two reasons to celebrate in London this week as the brand picked up the prestigious gin trophies for two of the industry’s most respected international spirits competitions, the International Spirits Challenge (ISC) and the International Wine & Spirits Competition (IWSC).

Judges from both awards’ panels praised Beefeater’s unique taste with the IWSC calling it “an absolute classic”, whilst ISC judges commented on its “clean, strong and traditional spirit that holds its character.”

These two trophies are the latest additions for the Beefeater Gin range following a raft of medal wins in 2012. A highlight of the year has included a gold medal for Beefeater 24, Beefeater’s super premium expression, in the Asian Spirits Masters, following its recent introduction in Asian markets.

Paco Recuero, Beefeater Global Brand Director, comments “2012 has undoubtedly been a memorable year for London but it’s also been a great year for Beefeater Gin. As the last international gin brand to have its own distillery in London, we’re intrinsically linked to the capital and to receive these prestigious international awards in our home city is very special. Desmond Payne and his team continue to produce consistent outstanding quality across the Beefeater range as the awards this year clearly show and we’re delighted their work has been recognised by the best in the industry.”

These awards crown a successful year for Beefeater Gin which maintains its position as the world’s bestselling premium gin brand thanks to strong performances in key and emerging markets1.

International Wine and Spirit Competition (IWSC)

The IWSC was founded in 1969 to promote the quality and excellence of the world's best wines, spirits and liqueurs. Winners are selected through a rigorous two-stage judging process of professional blind tasting and detailed technical analysis. The competition is backed by a group of vice presidents made up of the most influential men and women in the trade, and has the support of many of the world's top wine and spirits producers. This year’s competition received entries from nearly 90 countries worldwide.

International Spirits Challenge (ISC)

The International Spirits Challenge is one of the most authoritative, respected and influential spirits competitions in the world. Now in its 17th year, the competition is founded on a rigorous and independent judging process, which serves to encourage the high calibre of spirits, designs and campaigns entered into the competition each year. Receiving more than 1,000 entries from nearly 70 countries worldwide, the ISC is a truly global competition.
About Beefeater:

As the only credible London Dry gin still distilled in the UK’s capital, Beefeater is a true London spirit. A favourite among internationally renowned bartenders, Beefeater has been voted the Best Gin more times than any other brand in the last 10 years (IWSC data)

Beefeater 2012 awards:

ISC: Beefeater London Dry 47% - Gold & Trophy, Beefeater London Dry 40% - Silver,

IWSC: Beefeater London Dry Gin 40% - Gold Outstanding & Trophy, Beefeater London Dry Gin 47% - Silver Outstanding

SFWSC: Beefeater Dry - Silver, Beefeater 24 - Silver

TAM: Beefeater Dry - Silver, Beefeater 24 - Gold

TGM: Beefeater London Dry 47% - Master

About Chivas Brothers:

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.