AIR MAX+ 2013: Reinventing an Icon
Monday 21 January 2013, 10:36AM
By RAW
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The newest member of the Air Max family makes its debut
In 1987 a revolution began with Nike’s eye for innovation and Tinker Hatfield’s sartorial sense. Since then, the Nike Air Max family has been remixed and reinvented, taken from the track to the street and coveted as a unique symbol of self-expression. Over 25 years, the Nike Air Max has become more than just a shoe;
it’s a cultural icon.
In early 2013, Nike reignites the revolution. Along with updates to the classics: Air Max 1, 90, 95 and 97, the new Nike Air Max+ 2013 has joined the family.
While retaining the traditional sport inspired aesthetics, the Nike Air Max+ 2013 is packed with performance updates and available for both men and women.
The full-length air bag is more flexible than ever, Nike Hyperfuse upper helps make it lightweight and breathable and the Nike Dynamic Flywire aids in keeping the wearer’s foot secure.
The legend that is Nike Air Max lives on.
Visit http://nikeinc.com/news/nikes-air-max-reinvented for more information and Nike Air Max ‘Tales from the Kitchen’ video.
Nike Air Max+ 2013 is available now from selected retailers throughout NZ – RRP $250.