Woodstock, New Zealand’s number one bourbon and cola brand, has signed on as the broadcast sponsor of the NRL Telstra Premiership on SKY Sport and Prime.
The sponsorship kicks off tonight when the Brisbane Broncos take on St George Illawarra in Wollongong.
Tim Beck, Woodstock marketing manager, says Woodstock is proud to be the brand behind the new broadcast sponsor.
“It’s great news for Woodstock, it’s a natural fit for us. This deal builds on our sponsorship of the Andy Booth Woodstock V8SuperTourer team, and the annual Woodstock Fight for Life, and we’re looking forward to seeing how the season pans out for each of the teams.
“One thing’s for sure though, and that is league fans nationwide will be cracking a few Woody’s this weekend with the news that we’re helping bring their favourite game to SKY Sport and Prime each and every weekend.”