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Get the Right Fit for your Feet at Bayfair

Thursday 23 May 2013, 12:05PM

By Alexander PR

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BAY OF PLENTY

It’s little wonder that the feet play such a vital part in our general health and wellbeing when they contain a quarter of the bones in the human body – and when it comes to shoes, getting the right fit is the first step in maintaining healthy feet.

Bayfair Shopping Centre recently introduced a new concept store aimed at taking care of your feet. Podium Podiatry and Footwear, which opened in April, combines a team of skilled podiatrists, technology and tailored shoe solutions to remedy any foot-related concern and assist shoppers to find the best fit. The Podium in-store clinic is the only local podiatry clinic open seven-days a week and is open until 9.00pm each Thursday and Friday.

Podiatry relates to all issues of the lower limbs, including skin and nail care. Podium estimates that issues such as ingrown toe nails, corns, verrucas and fungal nails will account for 60% of visits to the clinic. Biomechanical problems of heel pain, work or sports injuries and sore arches would account for approximately 35% of visits to Podium, further highlighting the need for appropriate footwear. The Podium clinic also conducts surgical procedures and wound treatment on site at Bayfair.

Matt Fraser, Podium owner, operator and shoe technician has drawn on his experiences as a footwear fitting specialist to create the Podium store and clinic combo. He has worked with well-known brands and professional sports teams including Manly Sea Eagles and South Sydney Rabbitohs. Matt says, “At Podium we view the feet as the foundation of the body and the stability and health of the foot is intertwined with the shoes we wear.”

“Our clinical team are highly experienced podiatrists and our store stocks a carefully selected range of shoes that provide strong support for the feet whether you’re a recreational walker, professional athlete or mum that is running after children.”

Taking foot care a step further, Podium uses technology in the shoe store to analyse the customer’s walking style. The Podium team carefully studies an individual’s footage to help select the correct footwear for the pace and activity – which in turn, minimises injury risk and pain.

Louise Chapman, marketing manager at Bayfair is thrilled to have the concept store at Bayfair. “Foot care is not just a concern for an older generation, it’s important that we all take good care of our feet, after all, they have to carry us for our entire lives.

“We hope that the Bayfair shoppers will take a walk to Podium and check out the services so that they can keep putting their best foot forward.”

Podium Podiatry and Footwear is located opposite the escalators to the multi-level carpark, entry level one.