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BUSINESS

KiwiYo Franchise Regional Expansion

Tuesday 25 June 2013, 11:30AM
By Food Marketing
669 views


Self-serve frozen yoghurt retailer KiwiYo is looking to open franchise stores throughout regional centers across New Zealand including Hamilton, Taupo, Rotorua, Tauranga, Wellington, New Plymouth, Napier, Palmerston North, Nelson, Christchurch, Queenstown, Dunedin and Invercargill.

Starting only 18 months ago, KiwiYo’s innovative interactive self-serve food concept, originating in Mission Bay Auckland, has generated a large loyal following with store customers and online, via a creative approach to social media including an in-store camera booth where patrons can upload their image instantly via Facebook.

In a very short time, KiwiYo has opened locations across Auckland including Mission Bay, Botany Town Centre, Takapuna, and Manukau, with Sylvia Park and Bayfair in Tauranga opening in late June/early July.

KiwiYo’s clean, bright, friendly atmosphere allows customers to get creative and indulge in a delicious frozen yoghurt creation. KiwiYo is great for teenagers, creating a fun, safe environment to meet and socialise. It’s popular with families too.

How does KiwiYo work?

Simply select a cup or cone, then choose from 10 different frozen yoghurt flavours and serve as much as you like of any combination from the self-serve machines. Next, make your way to the toppings bar and dish out spoonfuls of various toppings including healthy fruit, nuts and sauces or treat yourself to candy, chocolate, old-fashioned Kiwi lollies or a wide choice of sprinkles. When your own frozen yoghurt creation is finished, simply weigh and pay. A fun food experience with the added health benefits of probiotics and live cultures.

KiwiYo changes the frozen yoghurt flavours on a weekly basis, which are updated on their website and social media pages. The delicious yoghurt options include amazing flavours such as Chocolate – Low Fat, Pralines ‘n Cream – 98% Fat Free, and Pink Lemonade – Sorbet.

KiwiYo regional expansion

KiwiYo has used commercial real estate agents in a number of regions to locate or secure premium retail sites and is now seeking suitable individuals or investors with the right experience, attitude and ethics to secure the out-of-Auckland franchises.

KiwiYo’s goals are to create numerous local jobs – particularly for students – and to use local suppliers when possible; stimulate the local economy and make a genuine, long term contribution to the community. For example, in Auckland, KiwiYo has created over 90 jobs with excellent career paths available for outstanding staff.

Business background information

Export News: China
To date, KiwiYo have negotiated distribution deals in China, a 20 store roll out in Chongqing, a city of 32 million people, followed by expansion into Sichuan, Hubei, Yunnan and Guizhou.

A three store role out in Xian (city renowned for its Terracotta Warriors) with an anticipated further eight stores in two years; plus a flagship store in Hainan province (the Miami/ Gold Coast of China) where they anticipate a further 20 stores to open over the next few years.

KiwiYo are currently working with numerous potential partners in many of China’s cities including Shanghai and Beijing, and are looking to expand their distribution into the rest of the Chinese cities.

They are well progressed in the necessary technical and legal compliance requirements to export Kiwi manufactured food and machinery into China and hope to have their first shipments leaving Kiwi ports by August.

Australia, South Africa, The UAE, Malaysia, India and Vietnam
KiwiYo are currently negotiating the territorial distribution licenses for the above countries and working towards funding global growth by means of a stock exchange listing. This is a Kiwi company with great vision and for business editors, interesting to follow and observe.

For more information, visit www.kiwiyo.co.nz