4 July 2013
Pegged for Success: Hundreds enjoy EziBuy’s $30,000 birthday present
It wasn’t quite gone in 60 seconds but it wasn’t far off.
EziBuy’s $30,000 birthday present to its local Palmerston North community was a rip-roaring success (thankfully, not literally) this morning.
To celebrate its 35th birthday, the multi-channel retailer constructed an enormous washing line decked out with more than 450 items from its 2013 fashion and homewares range – worth at least $30,000.
Locals were invited to “unpeg” an item to take home or, if they were feeling generous, donate to one of three charities - The Cancer Society, Dress for Success and The Salvation Army – which many did.
“Our 35th birthday is a national celebration but we wanted to do something special in the city where EziBuy began. It’s about thanking the local Palmerston North community for being with us from the start,” says EziBuy Chief Executive Simon West.
The queue started outside EziBuy’s Palmerston North store before 7am this morning, in anticipation of the gates opening at 8am. Then it was first in, best dressed as the crowds swarmed the washing line to find their favourite item.
“We managed the crowds carefully and everyone was very well-behaved but they were certainly quick at making their choice - from when the gates opened to when the last item was claimed didn’t take very long at all,” says West.
“This was a great event for bringing the local community together and thanking people for their ongoing support. We’re delighted that our birthday celebration has been such a hit in Palmerston North.”
EziBuy’s evolution has been impressive. It opened its first store in Palmerston North in 1978, its first e-commerce site in 1998 and launched into Australia in 1992. It expanded its homewares offering in 1995 and, in 2006, opened the largest Distribution Centre in the Southern Hemisphere at 25,000m2. From here, EziBuy has grown to be the largest fashion and home decor multi-channel retailer in Australasia, distributing over 15,000 items per day to customers on both sides of the Tasman. Its website gets around 18 million visits a year, with 480,000 orders received each month.
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EziBuy Limited is the largest multi-channel retailer in Australasia, represented via catalogues, online, a call centre and retail outlets. EziBuy processes an excess of 1.75 million orders for customers in New Zealand and Australia, all serviced via the state-of-the-art New Zealand Distribution Centre in Palmerston North. The company boasts a diverse product range, with Evans the latest label to join the family of fashion brands. Others include womenswear brands, Capture, Grace Hill, Emerge, Urban, Essentials, Sara and Next as well as exclusive European brands Capture European and Heine. In addition there is an extensive range of childrenswear, menswear, lingerie, homeware and gift products.