LG introduces New Zealand first curved OLED tv

Tuesday 24 September 2013, 3:01PM
By Lily&Louis

LG first with Curved OLED TV and extends ULTRA HDTV range with 55-inch,
65-inch and 84-inch models

LG Electronics New Zealand (LG) have announced five new models of ULTRA HDTVs and the introduction of their revolutionary CURVED OLED TV (55EA9800) at an exclusive event attended by media and VIPs in Auckland.

Excited about the launch, Glen Chean, National Marketing Manager for LG New Zealand said, “We are thrilled to introduce New Zealand’s first CURVED OLED TV. Featuring an elegant curved screen, this masterpiece of technology and design will define the next step in the evolution in television.”

“LG’s CURVED OLED TV delivers a level of viewer immersion that has to be experienced to be believed. Driving the evolution of TV in a new and exciting direction, the CURVED OLED TV is proof of our commitment to providing our customers with the ultimate home entertainment experience,” he added.

LG also announced an expansion to their ULTRA HDTV line-up with five new models available in 55, 65 and 84-inch screen sizes. The first brand to launch the 84-inch ULTRA HDTV in October 2012, LG ULTRA HDTVs delivers an incredible sense of immersion with stunningly sharp images and outstanding colour contrast. In addition to producing mesmerising ULTRA HD images thanks to screens with over 8.3 million pixels, the sets also feature cleverly designed audio systems that deliver room-filling audio with excellent clarity, providing a more complete audio and visual experience.

“With and our expansion of the ULTRA HDTV range and the introduction of LG’s OLED technology, we are solidifying our position as a leader in next generation display technology, and leaders lead. We will continue to give consumers the best audio-visual experience and are delighted to offer five new models of ULTRA HDTVs to choose from” said Chean.

“We’ve made it easier for consumers to access this incredible picture quality at home. Consumers will be able to select a screen size and price point that best suits their needs,” he added.


The Curved Viewing Experience
Featuring a curved screen ergonomic design, the LG CURVED OLED TV delivers an immersive, IMAX-like viewing experience in the home, albeit on a smaller size scale. Producing clearer, more natural images, the CURVED OLED TV offers an exceptionally comfortable and enjoyable home entertainment experience, and boasts LG’s comfortable CINEMA 3D technology, with images that appear so real they almost burst forth from the screen.

Advanced Audio Sound System
A transparent Crystal Clear Stand accentuates the LG CURVED OLED TV’s slim screen and also creates the illusion of images floating on air. LG has embedded innovative super-slim see through speakers in the Crystal Clear Stand that deliver crisp, detailed audio with excellent performance in the mid and high frequency ranges. In total, there are 8 speakers that provide an audio output power of 40W.

Remarkable Picture Quality
LG’s CURVED OLED TV produces astoundingly vibrant images thanks to its proprietary WRGB technology. The unique Four-Colour Pixel system features an additional white sub-pixel, which works in conjunction with the red, blue, green pixels to deliver vibrant colours and brilliant whites. What makes OLED so innovative is that each sub-pixel on OLED TV is self-lighting, delivering an infinite contrast.

Stunning Design via the Latest technologies
Thanks to WRGB OLED picture technology, LG’s CURVED OLED TV boasts a screen depth of only 4.3 millimetres (at the thinnest section) and a weight of just 17 kilograms. The TV also incorporates a Carbon Fibre Reinforced Plastic (CFRP) back cover that further reinforces the curved screen and helps give the TV its minimalist design. LG’s CINEMA SCREEN slim bezel design serve to heighten the viewer’s sense of immersion, while also contributing to the TV’s striking aesthetics. The Smart Touch Control, located at the bottom of the screen, provides a stylish interface that replaces the typical arrangement of channel and volume buttons with a digital onscreen dial.
Indicative of its sleek and stylish design, LG’s CURVED OLED TV took home the ‘Red Dot: Best of The Best’ honour at the prestigious Red Dot Design Awards earlier this year. Respected international product testing and certification bodies, TÜV Rheinland, Intertek and VDE also recognised the superb picture quality of LG’s CURVED OLED TV.
The Colour Refiner
The Colour Refiner enhances precision, overseeing colour consistency to ensure accuracy at even the widest viewing angles. This colour consistency is a hallmark of LG’s OLED technology, where colours remain vibrant and have 120% greater range than existing LG LED/LCD technology.

Infinite Contrast
The 55-inch OLED TV also offers an infinite contrast ratio, which maintains contrast levels even at wide viewing angles. To complement the infinite contrast ratio and enable the richest colour and deepest black expression, a High Dynamic Range (HDR) algorithm has been incorporated. This technology ensures contrast ratio consistency for rich colours.

Enhanced Motion Clarity
The response time of the LG OLED TV is 100 times faster than LED/LCD TV. This allows consumers to enjoy fast moving scenes with minimal blur.

Smart TV Capabilities
The CURVED OLED TV includes LG’s user-friendly Smart TV platform and a host of connectivity options, including: Intel® WiDi, Wi-Fi Direct, Miracast and MHL. This enables users to enjoy the convenience of device pairing and screen sharing with compatible devices. The company’s Smart TV ecosystem provides access to numerous Apps and content services, and can be easily navigated using the Magic Remote.

LA9700 SERIES: 55 and 65-inch ULTRA HD TV (55LA9700 | 65LA9700)
LA9650 SERIES: 55 and 65-inch ULTRA HD TV (55LA9650 | 65LA9650)
LA9800 SERIES: 84-inch ULTRA HD TV (84LA9800)

LG ULTRA HDTVs incorporate LG’s renowned IPS panel, offering extraordinary colour expression and viewable from a wide, 178 degree viewing angle.

LG has equipped its new LA9700 Series ULTRA HDTVs with LG’s NANO FULL LED backlighting. With more than 100 (55LA9700) and 144 (65LA9700) separate dimming zones, illumination control is greatly enhanced, thus providing outstanding contrast and consistent brightness across the entire screen and enhancing the viewing experience.

Motorised Sliding Sound Bar and Breathtaking Design (LA9700 SERIES)
LG has complemented its superior ULTRA HD picture technology with captivating audio. The LA9700 Series feature a cleverly concealed 4 speaker motorised Sound Bar that boasts four forward-facing speakers delivering room-filling audio with excellent expression across the mid and high frequency ranges. Located behind the screen, a powerful woofer ensures strong bass performance, providing a total audio output of 50W. The impressively designed Sliding Sound Bar lowers when the TV is turned on and retracts when powered off or outputting to audio via optical output, further emphasising the slim-line minimalist profile of the set.

LG’s LA9650 Series ULTRA HDTVs feature front-facing speakers that direct the sound towards the listener further enhancing the clarity of sound in a wide range of viewing environments. An unobtrusive chrome finish stand completes the minimalist appearance of LG’s next generation ULTRA HDTVs.
HEVC (High Efficiency Video Coding)
Many in the industry believe that the major method of ULTRA HD distribution in the future will be through internet download of HEVC files. The ITU (International Telecommunications Union) approved codec, which the industry is backing as the next standard in content compression, will have faster downloads, smaller file sizes without the loss of picture quality, and will be activated in the very near future via software update. LG has incorporated HEVC playback via the USB port into the new ULTRA HDTV range, and this may eliminate consumer need to purchase a separate UHD media device in the future.

Unparalleled 2D and 3D Picture Quality
LG’s ULTRA HDTVs have screens with 8.3 million pixels and four times the definition of regular Full HDTV. What powers this superior screen resolution is LG’s Tru-ULTRA HD Engine that up-scales video content into ULTRA HD resolution.

LG’s ULTRA HDTVs can be viewed from almost any position in the room, as there is less colour variation and loss of contrast at wider viewing angles. LG’s advanced 3D technology provides a comfortable 3D viewing experience thanks to comfortable, lightweight and flicker-free 3D glasses that do not require batteries or recharging - ever

Smart TV
All LG ULTRA HDTVs provide access to LG’s Smart TV platform offering easy access to a growing collection of Apps and content services. Its SmartShare feature allows consumers to seamlessly share content between devices such as a compatible Smartphone or Tablet to a TV.

LG’s Magic Remote is intuitive and works with simple gestures – point, draw, speak and control. Users can also use the voice recognition function by speaking directly into the remote.

Wireless connectivity options such as Intel® WiDi, and Miracast for convenient screen mirroring with compatible Smartphones or Tablet PCs. The LA9700 Series ULTRA HDTVs also feature a built-in FULL HD video camera that enables motion gesture control on the TV and for communicating with friends online.

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LG will be accepting Expressions of Interest in the LG CURVED OLED TV from September 11.
For details, visit
RRP:  $16,999
LG’s 84-inch LA9800 ULTRA HDTV*
Availability: September through Harvey Norman
RRP:  $24,999
LG’s 55 and 65-inch LA9700 ULTRA HDTVs*
Availability: September through Harvey Norman
RRP:  $8,499 and RRP $10,999 respectively
LG’s 55 and 65-inch LA9650 ULTRA HDTVs*
Availability: September through selected retail outlets
RRP:  $7999 and RRP $9,999 respectively
*TV programming not available in Ultra HD in New Zealand. LG Ultra HDTVs require Ultra HD content and an additional Ultra HD enabled devices may be required for full resolution effect (sold separately).


About LG Electronics New Zealand
LG Electronics New Zealand is based in Auckland and is a subsidiary of LG Electronics, Inc, a global force and technology leader in consumer electronics, home appliances and mobile communications. In New Zealand, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG’s “Life’s Good” marketing theme.

About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a top global player in televisions, monitors, commercial displays, audio video systems, personal computers and security systems. The company constantly pushes the technological boundaries to create feature-rich devices with stylish designs that meet global consumer needs. LG's consumer products include CINEMA 3D Smart TVs, OLED, UD TVs, and IPS monitors as well as home theatre systems and Blu-ray Disc™ players. LG’s commercial, or B2B, products include digital signage, video conferencing systems and IP security cameras.

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