Heineken Green Room launches at Vector Area

From today, music and entertainment fans heading to Auckland’s Vector Arena will get a pre-concert warm-up like no other, thanks to Heineken. A truly unique experience awaits event goers at Vector Arena with the launch of the Heineken Green Room, a lounge which is exclusively for Heineken Live members, and the first of its kind in New Zealand. The space was launched last night, with a very special, intimate performance from Ladi6, as well as a DJ set from Manuel Bundy.

Central to the design and the showpiece of the Heineken Green Room is the LED illuminated bottle wall, made from 3,000 Heineken bottles, which turns each bottle into a virtual pixel where video content and graphic are able to be displayed along the length of the wall. Also included in the VIP surroundings is comfortable couch seating, authentic Bavarian beer hall tables and a very unique Heineken Tree made of Kaynemaile - all of which are themed in the Heineken trademark green.

Available on the day of specified events the Heineken Green Room, the VIP lounge experience is now the place to be seen at before any event, and the only space which entitles you an unrivalled surroundings and comfort to enjoy an ice cold glass of Heineken before the event.

Kate Hallams, Heineken Brand Manager says, “Globally Heineken is one of the most innovative brands and we are bringing this latest activation to life to enhance New Zealand’s best music venue.”

Commenting on the Heineken Green Room Kate continues, “Heineken are rewarding true entertainment and music fans with access to the ultimate lounge experience and a place to truly kick off their night in style. Music and entertainment fans can sign-up to Heineken Live and get access to a VIP experience where you can forget queues and plastic cups. The Heineken Green Room at the Vector Arena is an area like no other, a place where you can relax and enjoy Heineken in a glass before entering the main arena.”

Heineken Live is the place for all exclusive content; album reviews events, music and access to the VIP Heineken Green Room. Free to join, music and entertainment fans are able to sign-up to be the first to
hear about Heineken competitions, ticket giveaways, upcoming gigs as well as sporting events.

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Notes to editors:
• To become a Heineken Live member sign-up for free at Heineken.com/nz.
• Heineken Live ensures you are first to hear about competitions, ticket giveaways, upcoming gigs and sporting events.
• As a member you will also get VIP access to the Heineken Green Room at Vector Arena as well as exclusive content, news, editorials and album reviews
• Heineken Green room was designed by the award winning interior design specialists Ctrl Space.
• The Heineken tree was created by award winning Wellington based architectural mesh designer Kayne Horsham – called Kaynemaile