APRÈS VÉLO and Challenge Family launch fashion wear range

Challenge Family and leading lifestyle apparel brand Après Vélo today unveiled an exclusive range of Après Vélo Challenge signature edition t-shirts. The shirts are the first range to be released under a collaborative global license agreement between Challenge Family and Après Vélo to produce an iconic range of casual wear that embodies the spirit and culture of triathlon and the Challenge Family.

Three men’s and three women’s T-shirts have been unveiled in the first range. The distinctive garments feature powerful, emotive graphics that set the range apart from any other apparel in triathlon.

Après Vélo’s ‘Big Cog’, Leonard Greis believes the Apres Velo Challenge range will fast become a staple member of any triathlete’s wardrobe.

“Pardon the pun, but we took on the challenge of creating a range of apparel that stands apart from anything done before in the world of triathlon. Our goal for this and future Après Vélo Challenge races is to create iconic garments that are a real statement piece for the wearer and takes pride of place in their wardrobe.”

“Triathletes spend so much of their time training in technical apparel but haven’t had access to genuine fashion wear that celebrates their passion and commitment to the sport. With the Après Vélo Challenge range athletes can look cool and fashionable and celebrate Challenge Family anywhere from the pool to high street and from season to season,” said Greis.

The signature prints, titled “Flying Low”, “Triumph” and “Tri Religion” play a pivotal role in the collection, helping to further distinguish the range and offering a real wow factor. Après Vélo worked closely with Challenge Family to understand the values of the Challenge Family brand, the passion of Challenge Family athletes and the culture of the sport of triathlon, all of which are embodied in the graphics of each garment.

“The collaboration between Challenge Family and Après Vélo further highlights that Challenge Family is about more than race day, it’s about a year-round lifestyle that encompasses people of all ages and abilities,” said Felix Walchshöfer, CEO of Challenge Family. “The Après Vélo range portrays the passion our athletes have for triathlon while at the same time being incredibly stylish. We’re delighted to add a new element to the Athlete’s Journey as we work to ensure athletes enjoy the ultimate triathlon experience, on and off the race course.”

The Après Vélo Challenge range will be available on-line at www.apresvelo.com on December 2, 2013 to all international markets. Après Vélo Challenge range will also be available for purchase on-site at the Challenge Family store at every Challenge race across the globe, with Challenge Melbourne (February 2, 2014) being the first event to retail this signature range.

ABOUT APRES VELO

Après Vélo is a casual “after cycling” and “after triathlon” lifestyle brand that captures the spirit and passion of the sports of triathlon and cycling in all its forms. Après Vélo is a brand that enables all Bicycle Brethren and Spin Sisters to LIVE THE RIDE through its distinctive urban and casual clothing offering.  Our designs cover a broad spectrum of quirky and powerful graphics geared towards all triathlon and cycling obsessives. We endeavor to transform our T-shirts into “timeless heirlooms” using a combination of workmanship, superior fabrications, washes, colour, attitude and comfort. Après Vélo trades as an Ecommerce website (www.apresvelo.com) and has a global customer base.

ABOUT CHALLENGE FAMILY

The Challenge Family global series of long distance triathlons is changing the face of long distance racing around the world with its focus on athlete experience. Featuring spectacular courses in iconic destinations, Challenge Family events focus on delivering the race of a lifetime to every athlete, and creating a memorable spectator experience that captures all the excitement and emotion of this inspirational sport. The Challenge Family series currently features 22 events around the world including the world’s largest long distance triathlon, Challenge Roth in Germany. Other Challenge Family races take place in Germany, Austria, Canada, UK, France, Spain, Holland, Italy, Denmark, New Zealand, Australia, Thailand, Taiwan and USA.