INTERNET screenshot screenshot CREDIT: Eric Molongo embedding ads where they shouldn't be

Wednesday 15 January 2014, 11:28PM
By Eric Molongo

Going after online advertising profit, some companies or individuals adopt the techniques that exceed the bounds of ethical marketing. that exemplifies this sort of tactic is a piece of software that shows ads to users on the infected computer. This activity is definitely not wanted because web surfing, the key component of the present-day PC usage, gets twisted badly.

One should not have any particular illusions with regard to preventing this infection from infiltrating the machine, because it most frequently comes with other software, prevalently freeware, where the PUP (Potentially Unwanted Program) is mentioned as a bundle whose installation should be opted out of, in the best case scenario. However, the virus may get in without any hint of user consent or notice.

As progresses inside the targeted computer, it adds entries to Windows services, Program files, and system registry. The adware also reported to be able to create extensions to web browsers installed on the affected PC. The outcome of this system-level interference is numerous ads being displayed as part of the sites the user visits. Furthermore, these graphical objects may be inserted in the way that hinders normally viewing the pages, covering entire segments of website content. It’s noteworthy that a lot of these ads are triggered on behalf of media services promoting media players, browsing programs, etc. It’s clear that the idea here is to get people clicking on these ads – most likely to simply close them; but these clicks will divert the user’s traffic to the respective landing pages. This, in its turn, is something that earns the adware authors money.

If done manually, it takes a fairly complex manual cleanup procedure to remove adware. As a good alternative, victims might consider using an automatic solution to get the job done. Either way, it’s advised to follow professional guides for the sake of OS stability and appropriate result.