Pandora (NYSE: P), the leading internet radio service, today announced that it has launched an open music submission process designed to make it easier than ever for independent artists to be discovered and heard on the personalised stations of the service’s more than 70 million active listeners.
The new system, accessible online at submit.pandora.com, is a simple, digital, three-step process to submit tracks for consideration. No physical CD is required – just basic contact info, artist name and genre details, with links to preview tracks.
Pandora Founder Tim Westergren said, “Discovery is at the core of Pandora’s mission. Our goal is to give every talented artist a chance to reach their audience, whatever the genre and without regard to popularity. Anything we can do to encourage submissions from talented new and emerging artists is a top priority.”
Pandora has long fostered a strong environment for indie labels and self-releasing artists, recognising that great music deserves to be heard, regardless of the artist’s mainstream popularity. Nearly two-thirds of Pandora’s music catalogue is indie music, with approximately 44 percent of total spins on Pandora coming from indie labels and self-releasing artists.
Pandora invests heavily in curating the collection, working with hundreds of labels, and monitoring endless editorial, along with data-driven resources for new music. Listeners are also an invaluable resource as they provide feedback on millions of songs and artists daily. Through the new submission process, once an artist hits ‘submit’, they are connected to Pandora’s curators, who personally listen to every album, EP or single that is sent in. Artists now also have the option to check their submission status online.
Hazel Savage, ANZ Marketing Manager for Pandora Internet Radio is excited at the opportunity the new submissions provide artists locally, “Having more people hear your music is the key to success as a musician. At Pandora we want that access to be available no matter what your budget and backing. There are already over 300 New Zealand artists (and over seven thousand individual tracks) in The Music Genome Project, but with the new submissions process, we can bring this opportunity to even more.”