Family launches online NZ Cowhide Rug business to fund New Zealand's top Alpine Ski Racer

Tuesday 6 May 2014, 4:38PM
By SocialKiwi


Piera Hudson is New Zealands #1 Female Alpine Ski Racer. World ranked 297 in world from 2500.

Nils Coberger, New Zealand Ski Team Coach 2011 says about Piera...

"There have been only a handful of elite junior athletes to come out of NZ in the last 20 years and Piera is in this group, she has the potential to become one of New Zealand’s very best ski racers. NZ has a rich history of female ski racers with Annelise Coberger and Claudia Riegler and I feel Piera will add to this history in the next few years. Winning the National Giant Slalom title at 15 is only the start of her career"

As you can appreciate ski racing at an international level and competing overseas for 6 months each year is expensive, so Pieras family decided to be proactive and start Coastal Cubes, a fundraising initiative that gives 100% of the proceeds towards Pieras expenses. The business has a full e-commerce website where you can purchase great products such as Cowhide Rugs, Calfskin Rugs, Cowhide Ottomans and more.

Alpine receives no direct funding from Sport NZ so Piera could do with as much help as possible. Head to to view the wide-range of products and get behind this talented New Zealand athlete.