The winds of change in Kiwi business

Wednesday 25 June 2014, 3:36PM
By E-Koncept Search Marketing

The economy is picking up, business confidence is at record levels, and the labour market is expanding. As the Deloitte Fast 50 list is compiled for 2014, previous and would-be listers talk about the headwinds they will face in the next 12 months, and the tailwinds giving them a lift.

"SEO ''Google' and 'guarantee' don't belong in the same sentence."

'It's a mantra Online Asset Partners would like to see pinned above every business owner's desk. Strategy and execution specialist David Cranwell says one of the online marketing company's challenges in the coming year is educating SMEs about the pros and cons of search engine optimisation (SEO).

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