New Zealand-based Xero Makes Major Play for the Cloud

It's nearly 9,000 miles from New York City to Wellington, New Zealand, but that didn't stop AWEB Managing Editor Richard Koreto from direct dialing the offices of Xero from his Android phone. And as he was connecting, he didn't even stop to think why or how a global software company was thriving in a country with fewer than 5 million people: Geography is rapidly becoming irrelevant, whether it's conducting an interview or growing a company. And that's both the point of Xero's model and the reason for its success.