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What happens when fake friends tell fake friends about your product? Does anyone care? Actually, yes, Google GOOGL +0.88%. They care because of how intertwined Social Media and SEO rankings are. SEO best practices are and should be the foundation of any business’ online marketing strategy. However, Social Media is not stand alone and is an essential part of that SEO strategy. Social media can help boost an SEO ranking when there is tons of buzz being generated in social feeds.
A recent study by Shareaholic, which tracked 300,000 websites over four months, suggested that social-media referrals now lead to 30 percent of websites’ overall traffic. But just like SEO, Social Media can have its dark side as well. The old trend was to try and scam Google using Black Hat SEO tricks and the new trend is to try and trick Google and users using Social Media as the New Black! And it’s backfiring on companies just like SEO did.