G-Shock Launches First Collection Designed Exclusively for Women G-Shock Launches First Collection Designed Exclusively for Women CREDIT: G-Shock

G-Shock Launches First Collection Designed Exclusively for Women

Tuesday 11 November 2014, 3:11PM

This summer, G-Shock will release the S Series – the brand’s first collection designed exclusively for women.

The G-Shock S Series collection has been designed for the tough, tech-savvy, independent, ambitious, and inspiring woman – who is seeking a sportswear-inspired timepiece to add to her wardrobe. The brand’s design team reduced the size of the G-Shock case and shortened the strap of the watch for a more feminine, fashion-forward appeal. The collection comes in two different S-Series: the GA-S110 and the GD-6900, and in a variety of on trend colours and patterns such as gold, blue, mint, fuchsia, red, and camouflage patterns

Each of the S-Series delivers the toughness and street-smart styling of the G-Shock, in a smaller configuration, with the benefit of the G-Shock functional features. The GA-S110 has an LED backlight, 5 daily alarms, an hourly time signal, 1/100 second stopwatch, countdown timer, world time with 29 time zones and water resistant technology for up to 100M. The GD-S6900 comes with a 10-year battery and auto Super Illuminator LED light for high visibility under low-light conditions, 3 multi-function alarms, 1/100th stopwatch, countdown timer, 12/24-hour time formats, and 48-city world time to keep up with the active, trendsetting woman. The watches are fashionable, vibrant, functional, and statement-worthy.

The G-Shock S Series is available now from Central Store, G-Factory Auckland International Airport, Loaded, Platinum Sports, Amazon & Foot Locker.