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Introducing Heineken's latest innovation - the Heineken Club Bottle. Introducing Heineken's latest innovation - the Heineken Club Bottle. CREDIT: RAW

Renowned artist Matt W. Moore delivers Heineken's latest innovation - the new UV Club Bottle

Tuesday 10 February 2015, 1:41PM
By RAW
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Introducing Heineken's latest innovation - the Heineken Club Bottle.

Designed to unveil the magic of the night, the Heineken Club Bottle has been created in collaboration with artist Matt W. Moore who has famously worked with brands such as Ray-Ban and Nike. 

The vibrant aluminium Club Bottle features two colours that spark to life and glow when exposed to UV light and reveal a bold and striking geometric pattern.  The award-winning, innovative bottle was first presented in April 2013 at Milan Design Week.

“I share Heineken’s belief that collaboration encourages growth, and my bold, graphical style seemed like a natural fit with the brand,” says Moore.

“At the end of the journey, seeing the striking bottle come to life and enjoyed by party-goers was very cool!”

First revealed in NZ at the Heineken Baseline After Party where music and tennis collide, the sophisticated bottle graphics of the new Heineken Club bottle were brought to life under a full UV light installation illuminated the entire Heineken Baseline.

The Heineken Club Bottle will soon be igniting events across the country after its launch at the Heineken Baseline After Party. The next opportunity for people to catch Heineken’s latest innovation will be at the NZ Polo Open in February.

See the Heineken Club Bottle come to life at the Heineken Baseline After Party ">here

Heineken.com/nz/home