Choice Hotels Announces New Technology Agreement with SiteMinder to Assist International Hotels in Managing Room Online Distribution

Wednesday 4 March 2015, 11:19AM
By Undertow Media

Choice Hotels International (NYSE: CHH), a leading worldwide accommodation company, announced today an agreement with SiteMinder, the leading cloud platform for hotel distribution. The agreement will benefit Choice Hotels Australasia, as properties gain the unique ability to manage their entire room inventory from one central system.

SiteMinder’s real-time integration with Choice’s proprietary CRS will enable Choice Hotels’ franchisees to easily maintain room rates and inventory across multiple channels, while helping to maximise operational efficiencies.  Additionally, the SiteMinder cloud platform will support Choice properties’ ability to seamlessly address parity issues across all channels and deliver all reservations into CRS.

“Choice Hotels continues to lead when it comes to cutting-edge technology initiatives. Implementing SiteMinder for our international franchisees will help make their businesses more effective and efficient, helping to eliminate discrepancies in room availability entirely,” said Mark Pearce, senior vice president, international division, Choice Hotels.

Trent Fraser, CEO of Choice Hotels Australasia said, “We want to ensure we continue to equip our franchisees with the latest tools and resources to best run their businesses. Our franchisees are noting the value of becoming affiliated with Choice because of our management offerings.”

“We are thrilled to be working with a leading worldwide accommodation company like Choice Hotels,” said Mike Ford, co-founder and managing director, SiteMinder. “We are excited to offer our online distribution platform to Choice Hotel franchisees so rooms are booked, inventories and properties are updated, and rates are managed in real-time.”

SiteMinder is currently used by over 16,000 properties in more than 160 countries. With one real-time connection hotels of all sizes gain global distribution via 250+ of the world’s leading booking sites.