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Keeping up with Digital Marketing

Monday 21 March 2016, 2:30PM
By Adam Dowling
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As much as the older generation of business owners don’t like to admit it, new technology is constantly forcing us to change how and where we do business. 

Like our physical universe, our digital world is expected to grow at around 40% a year for the next decade, growing to include the increasing numbers of individuals and businesses living and working online, plus include the increasing demand for technology that can connect those people and businesses to the internet. 

If our digital world can be symbolised by the memory in a stack of tablets, it would reach most of the way to the moon, and by 2020 there will be about six and half stacks from the earth to the moon. It is predicted that by the year 2020 there will be about as many digital bits as there are stars in our universe.

This ever-expanding digital world is having a powerful impact on how we do business, with many of us having a difficult time keeping up with the latest trends.  Your digital marketing campaign in particular will need to be in an almost constant state of flux to stay abreast with changing landscape of the digital universe.

This can be seen by the powerful effect that current mobile technology has on digital marketing, with mobile and tablet responsive web design and small-screen optimisation now crucial for a successful digital marketing campaign.

So what are some of the ways you can be kept informed of the latest trends and technological advances when it comes to digital marketing?

Read all about it

There are a number of excellent online and print publications that are a great source of information when it comes to digital marketing, look for one that consistently offers a range of tips and advice that bolster your existing digital marketing strategies.

Go back to school

A certified digital marketing training course can give you the knowledge and understanding of current and future trends in digital marketing, and give you practical ways of implementing a successful digital marketing campaign. 

Blog it

Blogs are a great source of current and expert opinion when it comes to digital marketing.  Keep an eye out for big name bloggers like Ann Handley and Darren Rowse.

Get LinkedIn

As an online professional networking platform this is a great way to stay connected with other like-minded digital marketing gurus.  You can use LinkedIn to get access to news, views and up-to-date information on the latest in digital marketing trends.

Become more social

Social media like Facebook , Twitter, and StumbleUpon will keep you abreast of what is happening from industry experts in the ever-changing world of digital marketing.