As of this month Comvita are giving people the opportunity to experience the pristine source of their world-famous Manuka honey via a VR (virtual reality) experience. By virtue of virtual reality, viewers are transported to the beautiful and remote Kaimanawa Ranges where Comvita sources some of its highly sought after Manuka honey, immersing themselves in Comvita’s ‘source story’ which is a key point of difference for their brand.
Once the viewer slips on the Samsung Gear VR headset, they’ll find themselves experiencing a helicopter’s-eye-view, following the Mohaka River, into the heart of the Kaimanawas. They’ll then land at one of Comvita’s stunning hive sites which are among the most remote imaginable, and watch as Comvita’s intrepid beekeepers harvest their unique product.
Comvita CEO, Scott Coulter, is very pleased with the results of this foray into VR. “New Zealand exporters benefit hugely from the global perception of New Zealand as a place of unsurpassed beauty and remote wilderness,” says Coulter. “This technology allows us to share with our customers a close-up of our pristine Manuka source in the Kaimanawas, a place too remote to visit otherwise.
“A key difference for our business is the purity of our product, the land it comes from and the lengths we go to ensure this is the case. So it makes sense for us to transport our customers to the source with VR. That way, they can see for themselves our commitment to producing a premium product, with a little help from nature. Because we really are New Zealand in a jar.”
“Scott explains that by embedding innovation into the way the business operates, including how Comvita markets products, they can realise the goals they’ve set for the business. In this case, they have become early adopters of new age technology in an industry where, as Scott says, “It’s perhaps a bit unexpected, but is the ideal medium for the purpose”.
To experience the pristine source of this Kiwi success story for themselves via a virtual reality experience people need to visit Comvita’s retail stores (Auckland International Airport, Viaduct and at Experience Comvita in Paengaroa). For further information on Comvita and their products, please visit the website at http://www.comvita.co.nz .