Choosing the best Business Broker

Monday 11 July 2016, 3:34PM

By Business for Sale NZ - NZBizBuySell


A good Business Broker will get you more for your business, faster.

Broker Brokers are engaged to makes things happen when selling a business. Matching a buyer with a business, getting the best price, and following it through to that final signature, can be a full-time job in itself.

Through experience, these cupids of the business world know exactly where and how to market a business for sale to ensure the right buyers know that their ideal match is ready and waiting.

The process can be a minefield. However, business brokers have the process and red tape sorted. Achieving a good result for the seller, just like a good real-estate agent or accountant, invariably negates their fee. A broker is an earner for their client, not just another cost.

Perhaps just as importantly, they save time - something a hardworking business owner will not have in abundance, especially if they’re to keep their business operating at its peak. Delays can often see a potential sales transaction loose momentum and interest. A broker, although working for the seller, will also keep potential buyers regularly informed and enthusiastic about their next venture.

Sellers are looking for the best broker. “We field a lot of enquiries from sellers looking for the best Business Broker to sell their business,” says Richard O’Brien director of  “To help, we created the well-used NZ Business Broker directory, and a checklist of the ‘12 Questions to ask a Business Broker’, which is a very popular download.”

“If you are busy running your business, have limited time to work with potential buyers, are not easily contactable or lack the necessary knowledge and skills to effectively market and negotiate your business sale, then you should talk to a business broker,” he says.

He advises choosing an accredited and experienced business broker, one with a background in selling businesses similar to your own, and who will market your business on the main Business for Sale websites.  Today’s brokers need to be on-line savvy and use multiple marketing techniques. Asking others who have sold a business, who they would recommend, is also a good start. Interview two or three business brokers to find your most appropriate match. A great directory and information resource is found in the NZ Business Broker directory on

NZbizbuysell works with some of New Zealand’s most experienced brokers, each with a wealth of knowledge and buyer clients at the ready. Their code of ethics, impartial involvement with the business in question keeps everything fair and professional for both parties, and most significantly, makes life easy when selling your business.