Men's Beauty is a Rapidly Growing Global Industry

Thursday 22 September 2016, 1:11PM
By Black Champagne Salon and Spa


Men who have never been to a salon or a spa are in the minority. Businesses catering for men’s beauty and grooming needs are growing at a rapid pace, and the sector is now a multi-billion dollar industry. According to The Independent, a British newspaper, the consumption of men’s grooming products and salon services grew by nearly 300% in the two years leading up to 2015. The industry is currently estimated to be worth £14.8 billion (NZ$26.4 billion).

There is an increased demand for male-specific grooming products, which include moisturisers, body washes, shaving creams, and even cosmetics. Concealers are among the most popular cosmetics used by men, as they cover blemishes and even out the appearance of the skin. 

The majority of men purchase their toiletries online, though female consumers also partially fuel the demand, buying grooming products as gifts for their partners and relatives.

Salon services are also becoming more popular – hairdressing and barber services are among the most widely sought-after treatments, followed by shaving. Many men are also opting for hair removal services, including eyebrow shaping and nose-hair trimming. Some men even choose to wax their chest hair or undergo intimate hair removal. These trends are also evident in New Zealand. 

Men who want to have a taste of Tauranga beauty therapy will find a wide range of male-specific services at Black Champagne Salon & Spa, operated by Goldfinger Nail & Body. There they can experience the very best facials, hair removal treatments, and massage services in a relaxed, comfortable environment. 

As professional hairdressers in Tauranga, Black Champagne Salon & Spa are expert barbers, experienced in male grooming. The salon offers cutting and styling services, as well as colour and hair-rejuvenation treatments just for men. 

Get in touch with Black Champagne Salon & Spa by Goldfinger by calling 07 578 2007. Visit their website for a full list of their available services and rates at