SILENI INTRODUCES LIMITED EDITION CELEBRATION RELEASE
Designed for a celebration, the Sileni Estates seasonal release is the perfect companion to a special occasion.
Wrapped in a distinctive sleeve, the seasonal release features a Marlborough Sauvignon Blanc and Hawke’s Bay Pinot Noir.
The packaging design has been developed by award-winning London design house, BD Creative. Inspired by the Sileni story, it features an ancient banquet, contrasted with modern additions, a reference to a more contemporary approach to wine, an age-old pleasure.
“Sileni Estates takes its name from the Sileni, companions of Dionysus in classical Greek mythology. Their purpose was to encourage the enjoyment of delicious food, great wine and social interaction. Wine can sometimes be taken too seriously, but this packaging is all about enjoyment,” says Sileni CEO Nigel Avery.
The Sileni seasonal sleeves are available from October in New Zealand and Asia, both the Sauvignon Blanc and Pinot Noir have an RRP of $19.99.
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About Sileni Estates
In ancient Greece the Sileni were companions of Dionysus, the god of good things - wine, vineyards and theatre. Named in their honour, Sileni Estates stands for great food, great wine and great company. The first vintage was in 1998 and since then Sileni wines have won world-wide acclaim for their food-friendly wine style.
The Sileni winery is based in Hawke’s Bay, New Zealand’s oldest wine region. The company has vineyard plantings in the Hawke’s Bay and Marlborough and is one of the largest family-owned wine producers in New Zealand.