Wayne Yates of Tell and Sell wrote an article in March about the growth of technology in the promotional products industry, and now it’s a few months later and the growth of technology continues. However, there are other things to consider when planning your next promotional campaign.

Tell and Sell have noticed the promotional product industry is aligning itself more with what is happening in the retail sector and while still playing catch-up, the industry is a lot quicker to react to any perceived trend (fidget spinners for example).  This is exciting and fast paced, as products will come and go while your staples of pens, bags and plastic drink bottles remain. Of course, the retail sector has always had a domino effect through to the promotional products industry, but what has changed is the speed that suppliers are reacting to those trends in as little as a few months.

Another area for future growth is the Eco sector, as there has been a shift in a lot of client’s thinking on sustainable and recyclable products used for branding. Green branding is a smart way to promote your business. By showing you care and are willing to make a difference, you instil a perceived trust as a company to do business with. Like it or not the debate about global warming is here and by using Eco products, no matter which way you lean, you can only do a positive thing for both your image and the planet. Things you might want to consider for your next campaign:

• Metal drink bottles instead of plastic
• Eco bamboo flash drives.
• Notebooks made from recyclable products.

While Eco branding is not a new concept, Tell and Sell predict it will continue to grow over the coming months and years to play a major part in the promotional industry.

To go full circle and back to talking about using technology in branding both in the present and the future, only the foolish would not utilise it. Wayne, for one is excited about where it will go and the journey to get there, so why not use it to your advantage?  As Wayne says, “Look around as you read this blog and see how many technological devices you can count. Get your brand on one!!”

To conclude, embrace the future and be part of it.  Let Tell and Sell help you navigate through their thousands of choices when it comes to branding. The team at Tell and Sell are there to help with your next promotional endeavour so go to their website today at http://www.promotional-products.nz .