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If setting up a content review schedule is just one more thing on your ever-expanding ‘To Do’ list, you should talk to Webstruxure. They can review your content, create a schedule as a one-off activity, or be part of implementing the review on an ongoing basis. Whatever your needs or budget, Webstruxure can help.
Every single page on your website needs to be reviewed at least once a year, and this means somebody who understands what each particular page is about needs to read it, and check for errors or out of date information. If the thought of reviewing every page on your website annually is daunting, don’t panic! The benefit is that it often gets easier over time. So the first time you review your site, you may find a heap of inaccuracies and cringe-worthy errors. But once these are tidied-up, a quick and simple once-over is all that’s required to keep on top of content and ensure it stays current.
There are two things to remember about reviewing your website. First, you don’t have to do it all in one day, and second, you don’t have to do it all by yourself. In fact, it’s best if you don’t. First things first … create a sitemap. At Webstruxure they like to use a good old fashioned Excel spreadsheet. Set your spreadsheet up with these columns: Page Title, Page URL, Next Review Date, Content Owner. Each page URL from your website goes on a separate row, and you’ll end up with a complete list of the pages on your website. There are free and paid tools online to make this job easy, including Google Analytics, Google Search Console and SEO Spider Tools.
You need to know what to look for when doing a content review, including typos, bad grammar, long confusing sentences, poor or irregular layout, not enough white space, text styling which is non-compliant with your brand and factual inaccuracies. You should also look for outdated or expired content and broken links, missing images, or any other on-page functionality that might have stopped working properly.
Webstruxure recommends that you make sure content reviews are done regularly. Their team includes experts in user experience, design, content, integration, data and development, and together they deliver end to end, front to back (and back to front) solutions for the web. From user-led, responsive design and development to content strategy, SEO content writing, web support and everything inbetween.