Web Design & UX Trends to Boost Conversions With Fourth Media

We have seen several trends in 2018, starting with age-responsive design, which figures that different age groups will have a distinct response to images and other aesthetics. With rich metadata, you can nail conversions by doing a better job of reaching your target audience by adjusting content to different age groups. 

Secondly,  skeleton screens are useful because they enhance the perception of speed as a site is loading. Web visitors are more likely to convert when they feel like they got the information they were seeking more quickly, and another trend is for engagement bots. One of the advantages of chatbots is that they’re on the job 24/7. Whether you’re making a direct sale or trying to develop leads, a bot can provide answers to questions and consumer confidence leads to conversions.

Similarly, with shopping cart marketing. An average of 10 to 30% of e-commerce revenue comes from upsells and cross-sales, so it makes sense to make offers during checkout to get customers to make an add-on purchase. Also, animated CTA butons should be the hero of any web page. By using simple animation, you can call attention to it quite effectively.

Another trend is persuader videos, using real people, making a sincere effort to persuade by demonstrating the use of your product along with a testimonial. That’s just one of many ways you can use video to overcome objections and get prospects to click your CTA button. Finally, value based exit overlays can promise an unexpected bonus; a discount, free shipping, or other gifts will get your attention, and such offers get attention and increase conversions.

Forget everything you thought you knew about placing important elements “above the fold.” Instead, put everything your prospect will need to make a decision on one page and entice visitors to continue scrolling as you direct them towards conversion. FourthMedia is there to streamline the way organisations run, using digital technologies to add value, help businesses grow, streamline business processes and maintain websites, applications, social media and mobile apps.

To find out more about e-commerce websites, web development and web designers Auckland please go to www.fourthmedia.co.nz .