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FASHION

HANNAHS INTRODUCES NEW KEDS® STUDIO COLLECTION
Friday 13 April 2018, 11:35AM
By Lassoo
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Functional sport meets feminine fashion with the introduction of Keds’ Studio Range as part of the Autumn/Winter 2018 collection available now at Hannahs, inspired by and designed for the girl on-the-go.

The over 100-year-old brand dedicated to empowering women introduces a fresh range of silhouettes and timeless court classics that further establish the brand’s iconic style.

The light and airy collection proves that the fitness movement has moved beyond pure performance to a focus on everyday wellness and balance. The collection was influenced by studio culture with breathable and functional materials.

“This season we challenged ourselves to design a collection of shoes that provides features and benefits that matter to our ladies, without losing the fashion details she’s come to expect from Keds,” said Holly Curtis, VP of Global Product. 

“We’re especially excited to introduce the Keds Studio collection globally, designed especially with her active lifestyle in mind.”

Purposefully designed, the Keds Studio collection offers a minimalistic construction with thoughtful, performance-inspired details resulting in breathable, comfortable footwear. Features include lightweight jersey and Dri-Freeze® technology for ultimate breathability, molded foot beds and contoured arch shapes for support, padded Neoprene at the heels for cushion, lightweight EVA foam with breathable perforations and added arch support with channels for ventilation. The Studio Leap in Light Grey Jersey features a CVO upper pattern with fixed gore laces and the Studio Liv in Black or Charcoal Jersey offers a slip on iteration which offer a completely new, lightweight style and offering to the classic Keds collection.

“Our ladies are our main source of inspiration,” said Keds President Gillian Meek. “We know she’s looking for equal parts fashion and function, so we’ve created a collection that finds that balance and works with her modern style. Whether she’s heading to a studio class after work or brunching with friends on the weekend, we want to offer a collection of shoes that takes her where she needs to go, and feels as good as it looks.

Also available new this season along the lines of a blend of sport and fashion is the comeback of the Anchor, a heritage-inspired style taken from the Keds tennis shoe archives with a padded collar and tongue, and textured toe bumper.  Anchor is currently available in either black or white canvas, light blue chambray or a light gold linen upper.

In keeping with the active and breathable offerings, the ventilated midsoles featured on the lace-to-toe style Driftkick features elastic lacing and an inner perforated Neoprene bootie, available in either black or charcoal.

The Keds Studio collection retails exclusively in Hannahs New Zealand for $119.95 and is available at most Hannahs stores and online at hannahs.co.nz. 

 

 

About Hannahs (R. Hannah & Co. Ltd)

R. Hannah & Co. Ltd, owners of the Hannahs footwear brand, was founded in Charleston, a gold mining town on the West Coast of New Zealand’s South Island by Robert Hannah. At the end of the gold rush, Hannah moved his business to Wellington, opening three factories in the Cuba Street precinct to keep up with demand. Today, the original Hannahs factories have been turned into residential apartments while the Hannahs business, boasting 50 stores across the country, is still based in the Wellington region with headquarters in Porirua. With a proud history in New Zealand for 150 years, Hannahs stocks quality international brands such as Clarks, Hush Puppies, Steve Madden and Keds as well as local brands such as Pulp, Noir  and Creatures of Comfort which take on-trend, international influence and caters it to the nuances of the New Zealand market. For more visit www.hannahs.co.nz

 

ABOUT KEDS®

Founded in 1916, Keds® redefined footwear with the introduction of the Champion sneaker. The iconic design was one of the first options to provide women with accessible, fashionable footwear and ignited a style revolution. For more than 100 years, Keds® have been worn by iconic women such as Audrey Hepburn, Katharine Hepburn, Marilyn Monroe, Jackie O and Yoko Ono. In 2015, Keds® introduced the Ladies First Since 1916 platform in over 80 global markets and launched a powerful new era in its history. Celebrating its centennial year in 2016, the Keds® brand looks forward to another century of designing innovative collections, championing female empowerment and putting Ladies First. Keds® is a division of Wolverine Worldwide, the world’s leading maker of casual, work, outdoor, athletic and children’s footwear. For more information, please visit Keds.com.

 

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