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All About Brandhub NZ

Tuesday 22 May 2018, 7:37PM

By Beckie Wright

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First of all the name! HUB (hatch; unify; brand) is Brandhub’s process for bringing your consumer brand to life, and is designed to define opportunities, respond with brilliant creative solutions that resonate with shoppers, and deliver to your business objectives.

As the team at Brandhub tell it, they come from ‘techie’ beginnings and have focused on growing their team with creative right-brainers who create gorgeous design and clever copy. They work with clients from strategy, to concept and design execution, or through a bespoke mix of services, and while their imaginative and visually exciting ideas are important, their technical packaging smarts are what brings it all to life. This is wholeheartedly endorsed by their clients, such as Countdown, Landcorp and Villa Maria, who have have found out the easy way just how successful Brandhub’s process is.

Their mantra is to help their clients compete in a busy marketplace, winning consumers’ hearts with a strong on-shelf presence and market leader credibility, and they work to uncover the truth about your brand. Their strategists and creatives shop, observe, research global trends and data, ask questions, and most importantly, listen to the answers, and then they put on their lab coats and analyse all this information and develop your optimal positioning.

Brandhub concentrate on unifying the elements of your unique story, culture, name and visual identity, which informs the design style and your key messages, making solid business sense. They develop original brand design that engages, attracts and communicates your point of difference to your ideal customer. Once it’s in the market, Brandhub will protect your IP and guide others to do so too, so for more information on packaging design Auckland, packaging graphic design and retail packaging please visit the website at http://brandhub.co.nz .