Keep Calm & Carry On With Impact PR

Tuesday 22 May 2018, 8:00PM
By Beckie Wright

Crisis is the one thing nobody wants to talk about until it’s too late, so it is Impact PR’s job to help you keep calm and carry on when the worst happens. They

know that successful PR requires an in-depth understanding of your business stakeholders and their interests and concerns, and it is their job to address these concerns effectively.

The way in which your organisation deals with an unexpected or disruptive event defines it, and any event which has the potential to harm your organisation, its stakeholders and the general public must be taken seriously. This is why you need Impact PR for all your crisis management issues. Effective crisis management is considered to be the most important process in public relations, and can be the difference between a PR win or a PR disaster.

So what exactly defines a crisis? This is hard for you and your organisation to decide, as you are right in the middle of it all. You, more than anyone, will be aware of the threat to the organisation and how quickly it occurred, giving you very little time to manage it. However, Impact PR point out that the most important defining quality is, the need for change. Being capable of making a change is vital in this situation.

They also say that a crisis response plan is a necessity rather than a luxury, so their advice is to give their clients an audit of potential risks and current responses and to create a crisis plan. Another way they respond is to help the client identify spokespeople, media train them in being prepared for any crisis that may arise.

Impact PR’s crisis management plan involves dealing with a threat, even before it has happened, and their plan will identify, assess, understand and cope with a serious situation, so for more information on PR agencies, Auckland PR agencies and PR agencies please go to .