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Make Mobile Friendly Websites, Use IT Room

Thursday 31 May 2018, 10:28PM

By Beckie Wright

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In March 2018, Google announced the rollout of mobile-first indexing. Mobile-first indexing means Google will use the mobile version of a web page for indexing and ranking, to better help their primarily mobile users find what they’re looking for. By “primarily mobile,” Google is referring to the fact that the majority of people who use Google search today now do so from mobile devices, and have done so since 2015.

Wellington-based web design company IT Room can custom-design sites that are responsive on desktop, mobile and tablets. The company believes that in this day and age, it doesn’t make sense to have a website that isn’t uniquely optimised for the many platforms content is accessed through, so they make sure to design websites that are user friendly and highly functional no matter the device.

With the recent changes Google will have one index for search results, not a mobile-first index that’s separate from its main index. In other words, it will start to look to the mobile web pages to index the web, not the desktop version. Mobile-friendliness has long been one of the many factors in determining how a site is ranked, but it’s not the only factor. For example, there are times when a non-mobile friendly page still has the best information and will appear higher, Google says.

However, Google has begun to prioritise mobile sites in several ways. For example, it began to boost the rank of mobile-friendly webpages on mobile search results back in 2015, and more recently said it was adding a signal that uses page speed to help determine a page’s mobile search ranking. Starting in July 2018, slow-loading content will be downranked.

IT Room designs websites that operate seamlessly, so they combine innovative creativity with all the technical stuff. 

To contact ITroom, call 0800-10-10-95 or for more information on business telephone line, web design wellington, cloud backups, visit http://itroom.co.nz/