Develop a Strong Following With Authentic Branding & Packaging from Brandhub

Branding and marketing experts Brandhub says updating branding can mean an overhaul that may include logo and visual symbols, language and marketing materials – including website and product packaging. When sales performance dips businesses should consider rebranding, if appropriate.

Rebranding can help attract new customers. It’s crucially important to be able to tell the difference between a short-term aesthetic trend and real movements in branding and design, Brandhub says. While incorporating these kinds of trends into a branding design, even the average person with no design knowledge will identify the outdated elements and subconsciously be turned off by them. For example, any business you see using overly italicised or bubbly lettering, or over-the-top clip art imagery, at one point chose to follow a trend that is now outdated and hasn’t realised the need to update their branding.

Often referred to as “The Man Behind the Brands” Brent Ullmann is the chairman and CEO of the board of Celebrity Lifestyle Brands. He is the world’s leading expert in brand management, celebrity brand development, licensing, distribution and monetization. Ullmann defines a brand as a name, design or symbol that sets a product apart from the competition in the mind of the consumer. “With the onslaught of social media and direct-to-consumer transactions, brands have learned how to communicate very directly and accurately to a core demographic. In addition, access to audience is now at an all-time high. This has given birth to a plethora of new personal brands for online influencers.”

When building a brand Ullmann illustrates the importance of defining what makes it unique and then using this to develop a positive and engaging relationship with the audience, particularly focused on how businesses can help them and create a memorable experience.

Brandhub believes that product packaging is a physical manifestation of branding, and in retail spaces will be under constant scrutiny by consumers. Businesses need to always be in conversation with customers, finding out what they like and dislike in the packaging. Packaging should be user-friendly, enticing, and reflect the rest of the branding and the story being conveyed.

For  businesses that want to update branding, and need the help of proven branding and packaging experts to make the changes contact Brandhub.

For more information on packaging design Auckland, product packaging, creative design, retail packaging NZ and more, visit https://brandhub.co.nz/  

Brandhub is located at 2.2, 8A Cleveland Road, Parnell, Auckland. They can be contacted on 09 375 6100 or by email on hello@brandbub.co.nz