Make Informed Decisions About Packaging With Brandhub

Branding and design agency Brandhub say advertising and packgaging trends this year have evolved around sutainability. While 2017 was a year of nods to pure, honest, handcrafted ingredients within the package, this year has been about paired back, responsible packaging.

With the environment increasingly becoming a concern for individuals, there has been a backlash against unnecessary packaging. Food packaging that is refillable or otherwise reusable, and packaging made from recycled or renewable materials, are getting the people’s vote. Brandhub works with businesses with custom packaging needs.

Recently ten leading businesses have backed a new diagnostic study of New Zealand’s entire plastic packaging system. The work will identify key challenges and interventions for the adoption of a circular economy approach to plastics. The results of the study will be made public in October.

Bluebird Foods, Coca-Cola Amatil (NZ), Countdown, Earthwise, ecostore, Freedom Farms, Lewis Road Creamery, My Food Bag, New Zealand King Salmon, and New Zealand Post are all backing the study. It is being completed by the Sustainable Business Network's Circular Economy Accelerator (CEA), with widespread support from across the packaging sector.

The diagnosis is designed as a starting point for businesses to make informed decisions about their packaging. It will also provide an early building block for the work of companies signed up to the New Zealand Plastics Packaging Declaration. The Declaration commits signatories to using 100% reusable, recyclable or compostable packaging in their New Zealand operations by 2025 or earlier. It is part of the global New Plastics Economy initiative led by the Ellen MacArthur Foundation, world leaders in accelerating the circular economy.

James Griffin leads the CEA. He says: “Plastic enables affordable access to many of the products we enjoy in our everyday lives. However, the global plastic pollution epidemic dramatically illustrates our failure to effectively manage this material.

“An effective solution is not just about more recycling. It requires a fundamental shift in our approach. We have to be questioning where it is needed. We have to design plastics out of products where necessary and replace them where we can. We have to create ‘closed loop’ systems for plastics. That way it can be constantly reused without leakage into the environment.

“Achieving this requires a ‘whole system’ approach. We will need the innovative power of business brands and packaging designers. We will need the influence of customers. We will need to improve and increase end of life processing services. And we will need regulations that enable the change required.”

The widespread support for the diagnosis is an acknowledgment that no one organisation can tackle the plastics issues alone. There is a willingness from organisations to collaborate to find viable, long term solutions.

Brandhub has been embracing the new food packaging design trends through clean fresh designs, clever use of white space, playful typography and a fun, fresh take on the on-pack visuals/photography.  The company produces their signature flair on FMCG product packaging and photography, to make shopping a more engaging and sensory experience for consumers. From food labels to trending typography they mix trending food packaging designs with their own to create a unique message for their clients.

For more information on packaging design, branding & packacing, creative packaging design and more, http://brandhub.co.nz/

Brandhub can be contacted by email on hello@brandhub.co.nz or phone 09 375 6100.