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Airport lounge advertising company Bishopp have installed two new LED video walls and one Ultra Stretch LCD display at Dunedin airport. The first LED video wall spanning over 6 metres wide is placed at the Domestic Baggage Claim, the second spans over 4 metres wide and is located at the International Baggage Claim. The third display, an Ultra Stretch 88” LCD display is displayed at the escalator in the arrivals area.
Airport advertising is one of the most underutilised forms of marketing right now, says Bishopp. It is cost-effective and can reach people where other mediums cannot. The media company offers classic advertising including airport wall wraps and digital options such as video walls. Utilising airport advertising can allow brands to differentiate themselves, reaching audiences when they’re at their most receptive and alert.
Bishopp’s Classic Airport Advertising include wall wraps, airport trolleys, and bathroom signs among many other classic options. Their Digital Advertising Networks includes video walls and LCD displays that are eye-catching and can provide entertainment to travellers. Bespoke Airport Advertising is an excellent option and includes opportunity for floor exhibits, display cabinets and other 3D displays.
Increasing travellers throughout the Dunedin Airport terminal meant long queues and a lack of room within the departure lounge. The airport’s $13.5 million renovation project will extend its departure lounge and security screening area after a surge in passenger numbers.
The airport now handles 1,035,645 passengers a year - a 47% increase since the terminal was built in 2006 - and during its busiest hour hosts more than 500. It takes 1734 more jets a year than it did in 2006, a 46% increase.
Airport Chief Executive Richard Roberts said the extension on the first floor would triple the floor area of the departure lounge and more than double the security screening area. Mr Roberts said the airport had experienced "significant growth", particularly over the last three years, meaning the building had been under significant pressure.
Bishopp is Australia and New Zealand’s largest privately-owned, Out of Home (OOH) advertising company, managing over 18 airport concessions and 3500 advertising assets across Australia and New Zealand.
For more information on airport lounge advertising, digital signage solutions, billboard signs, airport trolley advertising and more, visit https://bishopp.co.nz
Bishopp can be contacted on 0800 422 699 in New Zealand and 1800 072 430 in Australia.