ADVERTISING

Advertising That Delivers Results - Bishopp Partners with Proserpine Airport

Thursday 25 October 2018, 11:48AM
By Beckie Wright
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Bishopp Airport Advertising is excited to partner again with Proserpine Airport to deliver a world-class advertising program at the gateway to the Whitsundays. Bishopp successfully tendered to continue the advertising program in the Airport’s new $40 million terminal with a revitalised indoor and outdoor advertising offering for their clients.

Upgrades include the installation of a landmark Touchdown LED to capture 100% of passengers arriving into the Whitsundays, as well as a network of digital and classic assets to meet the diverse needs of their clients.  The launch of these new inventory pieces is planned to coincide with the completion of the new terminal. 

Airport advertising is one of the most underrated (and underutilised) forms of marketing. It is cost-effective and can reach people where other mediums cannot. There are many formats of airport advertising available from Bishopp, including classic advertising options such as airport wall wraps and digital signage solutions such as video walls. Utilising airport advertising can allow brands to differentiate themselves, cut through the noise and reach audiences when they’re at their most receptive.

Bishopp says airports are unique in how they have a hyper-targeted audience. People who are in airports often have their guard down because they are thinking about their upcoming trip. Statistics have shown people are already in their brainstorming phases of their next trip which is why it can be vital for travel vendors to promote their fares. With any form of advertising, it is important to understand who to target and how to be creative in marketing messages and efforts. The team at Bishopp have over 300 years of combined advertising experience to help businesses formulate the right messages for their target market.

Bishopp is Australia and New Zealand’s largest privately owned Out of Home (OOH) advertising company, managing over 3500 advertising assets across Australia and New Zealand. With 9 Australian and 9 New Zealand airport concessions, Bishopp’s geographic coverage is unrivalled.

For more information on airport lounge advertising, airport trolley advertising, digital signage solutions, billboard signs and more, visit https://bishopp.co.nz

Bishopp can be contacted on 0800 422 699 in New Zealand and 1800 072 430 in Australia.