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The Kathmandu Coast to Coast is joining forces with New Zealand’s energy drink LIVE+
LIVE+ is the recently rebranded and relaunched energy drink that continues to provide maximum energy for New Zealanders.
“New Zealand is the perfect playground for adventure racing and as the LIVE+ brand was built to fuel such adventure, we’re excited to partner with the perfect event, The Kathmandu Coast to Coast,” Monster Energy Marketing Director Tim Ryder said.
“To now be part of the Coast to Coast event is a natural move for us and we are excited about partnering with New Zealand’s most iconic race.”
Kathmandu Coast to Coast Event Director Glen Currie said the LIVE+ energy for adventure brand was a great fit for the event. “It ties in really well with everything the Kathmandu Coast to Coast is about,” he said. “The LIVE+ brand is all about getting outdoors to explore and experience everything New Zealand has to offer so it’s exciting to have them on board.”
LIVE+ is available in three flavours, Persist is the original Lift Plus, Ignite is the next evolution of Lift Plus Green and Ascend is the sugarfree LIVE+ flavour.