What You Want to Get Oout of 2019 With Ask Bartercard

Ask Bartercard say that building a successful partnership will help you get the most out of 2019, and finding partners that have brand synergy and share similar markets can leverage your business and expand your customer base.  A partnership venture starts out as a brilliant idea between at least two entities, but a good percentage of partnerships fail. Ask Bartercard have some tips to give your next partnership the best shot at survival.

Firstly, ensure you have a mix of diverse and complementing skills to avoid too many cooks in the kitchen, as you need to have similar values and vision.

Sharing similar values is imperative. You can agree to disagree in different areas of the business, but at the end of the day partners should also share a similar vision.

Secondly, you need to balance effort. Sometimes one partner alleges to be putting in more time and energy than the other(s). Much of this comes down to the perceived value of the partnership venture and the time and resources available, so you need to deal with any conflict rationally via the terms of the agreement.

Communicate, communicate, communicate. When communication breaks down, at least there is some recourse to figure out what went wrong, but a lack of communication is a symptom of lack of planning. Having an inclusive strategy which incorporates a change management plan is more likely to assist success.

Finally, the business world moves quickly and the reasons for entering a partnership six months ago may no longer be relevant. Evolving your partnership and adjusting to stay relevant and feasible is key. If you’re involved in a partnership, whether it’s a strategic alliance, joint venture, partnership in law, or anything in between, getting your business model and systems right are essential for success.

Strategic partnerships and collaborations are just one way of attracting new customers. For more ideas on how to expand your customer base, download Bartercard’s eBook Eight Ways to Attract New Customers, and for more information on how to get more customers, building a business and where to use Bartercard please go to http://askbartercard.co.nz .