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MYM Beauty Rode China's 'Singles' Day' Sale Wave – Made 30 Per Cent Above Dream Target

Monday 3 December 2018, 6:42PM
By Beckie Wright

MYM – Auckland e-commerce retailer for perfume and makeup NZ and worldwide – rode the huge ‘Single’s Day’ sale wave on the 11th of November, raking a significant increase in sales from last year and 30 per cent above the company’s dream target.

Single’s Day – a one-day sales event – was founded by Chinese e-commerce behemoth Alibaba and is quickly gaining traction for many New Zealand brands. MYM, in particular, held its own in the Single’s Day sale race, having spent five weeks to prepare in the lead-up to the event.

“We prepare well in advance. We've got to make sure all the stock we deliver, we have," said Andrew Cardy, MYM co-founder, in a recent feature with NZ Herald.

"11.11, we're hoping it is going to be much larger than last year,” he added. “It's a big calendar event and there's a huge lead-up time with the marketing team to get everything ticked in place."

MYM’s hard work, anticipation and preparation paid off terrifically – on the day, their sale items made up over 80 per cent of their sales, while still selling high-end items that were not on sale. The brand carries both drug store and luxury brands, retailing crowd favourites like Maybelline, highly-coveted brands like YSL, and everything in between.

The company went on to add that they were likely to crack its $1 million sales target for the month of November after combining all the sales from Singles Day, Black Friday and Cyber Monday.

The lead-up to Christmas and the holiday season will continue to spike sales for the growing brand, further putting New Zealand on the world map for e-commerce excellence.

See what sets MYM apart – visit the website today at and browse their extensive beauty and fragrance range.