ADVERTISING

Digital Signs Get the Most Out of Your Digital Signage

Monday 17 December 2018, 11:03PM
By Beckie Wright
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Digital signage systems are extremely effective advertising tools, and when utilised efficiently, digital signage can attract an audience and deliver a gripping ‘call to action’ in the blink of an eye, and if you’re interested in using digital signs for a marketing campaign, Digital Signs have some great tips for using digital signage to its full potential.

First of all, what are you planning on displaying? Knowing how to create and implement engaging content is instrumental to a successful signage strategy. Similarly, with the location of the sign. Whether the sign is fixed or portable, you’ll plan for it to be in a high-traffic area to increase engagement. You also need to decide on the minimum size requirements.

Digital Signs can make your signage interactive which is an increasingly popular way to conduct a visually arresting campaign – as technology develops, there are more ways to allow your viewers to interact with the display and your message. On one hand, you could investigate the possibilities of gathering responses and engaging an audience with a touchscreen. On the other, you could look into wireless connections that let your audience use a mobile device to interact with the display. Both of these options are becoming more readily available, along with other internet-connected strategies, like integrating social media feeds into your display.

Most importantly, you need to keep an eye on progress, and this applies no matter what line of business you’re in.  While planning your marketing strategies, make sure you spend a little time examining the trends of your marketplace – knowing the next thing your audience wants will be valuable information when implementing digital signs to draw them in.

If you keep these tips in mind you’ll find that your digital signage strategy will outline itself. For further information on any of the points above, talk to Digital Signs. They have the tools, expertise, and staff to reliably install and run digital signage, so to find out more about  billboard solutions NZ, digital billboards NZ and roadside signage please go to www.digitalsigns.co.nz .