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Not Getting Seen On Facebook?
It’s no secret Facebook has been steadily downplaying business posts to the point that many companies are now invisible in Facebook feeds
What’s Going On?
By now you may have heard of the whole “meaningful interactions” change implemented by Facebook. Personal posts are now regarded as more important than brand posts and organic business posts need to work harder to be seen. Basically, unless your business post is generating a high amount of interest and sparking conversations, it’s unlikely it will be seen at all.
Things aren’t going to get any better for businesses trying to be seen for free, as Facebook recognises like others before them, there’s money to be made in paid advertising.
What does this mean for your business?
Facebook remains a prime place for businesses to be seen. It’s as trendy as ever. Stuff even reported Kiwis second most popular leisure activity is scrolling Facebook, so if you’re in business, you are wise to be seen on this platform.
Unlike the days of mass TV advertising, Facebook offers some highly effective ways to target particular audiences. Perhaps because Facebook advertising is still in its youth, it is also highly cost-effective when compared to other forms of advertising.
Here are two of our favourites.
Facebook can track users online activity and using this data it knows which Facebook users are likely to be interested in your products or services. You can then tailor campaigns to reach these people.
Ever been browsing the internet looking at different products or services only to find when you’re back on Facebook, those same companies are appearing in your Facebook feed? This is a great strategy to convert those people into customers who have already shown an interest in your business.
Want to be seen?
Media Giant is a local business specialising in digital marketing. They use a variety of methods to help businesses gain new leads and offer a number of cost-effective strategies. Give the friendly team a call today to find out more on 04 555 0570 or visit www.mediagiant.co.nz